Ford Newsroom


Ford India Redefines Compact Car Segment; Introduces Safe, Smart, Sophisticated and Clever All-New Figo

Wed, Sep 23, 2015

NEW DELHI, India, September 23, 2015: Designed to delight customers with sporty stance, cutting-edge technology and unmatched ownership experience, Ford India today launched an all-new Figo at introductory prices starting from INR429,900*

Ford Reaffirms Commitment to India; Announces New Investment in Tamil Nadu

Thu, Sep 10, 2015

CHENNAI, India, September 10, 2015 – Deepening its commitment to India, Ford Motor Company today confirmed new investment dedicated towards expanding operations in Tamil Nadu.

Ford India Launches Smart, Safe & Sophisticated Figo Aspire

Wed, Aug 12, 2015

NEW DELHI, India, August 12, 2015 – From being great to look at and smart to use and own, Ford India's no-compromise compact sedan, Figo Aspire will offer exceptional value to Indian consumers with its compelling price starting from INR 489,990.

Made in India Ford EcoSport Celebrates 200,000 Sales Milestone

Wed, Aug 5, 2015

NEW DELHI, India, August 05, 2015 – India's most awarded vehicle and highest selling compact SUV Ford EcoSport has achieved the 200,000 sales milestone in domestic wholesales and exports combined within two years of its introduction.

Ford Figo Aspire Drives New Expectations for Compact Sedans with Sophistication, Smart Technology and Safety

Mon, Jul 27, 2015

UDAIPUR, India, July 12, 2015 – Smart to own and smart to use, the new Ford Figo Aspire is set to redefine expectations when it goes on sale in India next month.

Ford India to Open Bookings for Figo Aspire from July 27, 2015

Fri, Jul 24, 2015

NEW DELHI, India, July 24, 2015 – Are you ready to Aspire for more? So wait no further.

Ford India Sells 7,979 Vehicles in June

Wed, Jul 1, 2015

NEW DELHI, India, July 1, 2015: Ford India sold 7,979 vehicles in combined domestic wholesales and exports in June, compared to 11,935 vehicles in the corresponding month last year.

Ford India Launches New Fiesta with Appeal, Performance And Improved Safety

Thursday, June 19, 2008

With today's launch of the new Ford Fiesta, Ford India raises the competitive bar for style, performance, safety, comfort and driving dynamics in India's mid-size car segment.

Outside, an aggressive face and bold headlamps highlight the look of the new Ford Fiesta. Inside, the new Fiesta boasts several significant design revisions with upgraded fabrics and leathers – now offered in an even wider variety of colours – and detailed improvements in quality and finish.

Significantly, this fresh and exciting new Ford Fiesta gives Indian consumers the choice between Ford India’s advanced and efficient Duratec (petrol) and Duratorq (turbodiesel) engines. Both engines are fuel efficient and produce class-leading performance.

At the unveiling of the new Ford Fiesta, Michael Boneham, president of Ford India said, ''The bold styling of new Fiesta indicates a clear move toward European design cues and is a true reflection of the Ford Fiesta's exciting on-road character.''

Ford India is offering consumers plenty of choice. The new Ford Fiesta model range includes three petrol variants – 1.6 EXI, 1.6 ZXI and 1.6 SXI – and three turbodiesel variants – 1.4 EXI, 1.4 ZXI and 1.4 SXI. In addition, Ford India introduces the Fiesta 1.6 S – a sport variant that has been uniquely developed for a demanding segment of Indian consumers.

"We see a growing niche in the Indian market – a discerning set of customers who enjoy driving and want a car to reflect their individual personality and style. We've developed the Fiesta 1.6 S with its body kit and performance for that customer. This niche wants a Fiesta with more agility and athleticism," said Nigel Wark, executive director, Marketing, Sales & Service, Ford India.

The Ford Fiesta range is priced from Rs. 6, 20, 000 for petrol variants and from Rs. 7,10,000 for the turbodiesel models. The Fiesta 1.6 S, available only with the 101PS petrol Duratec engine, is aggressively priced at Rs. 7,15,000 (Ex-showroom, New Delhi)*.

"The improvements to the Fiesta range reach far deeper than its bold, expressive headlamps and more comfortable interior. Our engineering teams have improved Fiesta's occupant safety, refined its already impressive driving dynamics and developed the sporty 1.6 S variant. The improvements that enhance the new Ford Fiesta are based on direct customer feedback and preferences,'' adds Boneham.

The new front fascia is visually strong and expressive, elevating Fiesta's on-road presence. The large trapezoidal lower opening and dramatic headlamps define Fiesta as being confident and composed.

Equipped with five-spoke, 15-inch alloy wheels, the Fiesta 1.6 S evolves to a higher dynamic level. Exterior styling accentuates its responsive on-road abilities with unique bumper treatments, a sports body kit which extends from the bumpers through the bodyside rocker moulding, a new rear spoiler and chrome tipped exhaust.

Morello and Thunder are new colour choices for the Fiesta range, joining Panther Black, Diamond White, Brush Steel, Paprika Red, Moondust Silver and Platinum.

Fiesta 1.6 S is also offered in bright, eye-catching Aquarius.

The new Fiesta interior is vastly improved with comfortable, sophisticated new fabrics, colours and finishes. New instrument clusters feature a honeycomb graphic theme and bezel highlights.

The top-end Fiesta SXI offers luxurious, beige leather seats, enhanced with soft leather and tailored stitching, and the new dark mahogany centre console surround. The Fiesta 1.6 S offers Ebony and Jasper Blue interiors combined with a liquid metal audio surround and central console.

The Fiesta 1.6 S and SXI series feature advanced CD audio units with MP3 capability and a dedicated audio input jack for iPods and similar MP3 players.

Nimble and responsive steering control and excellent chassis balance define Fiesta’s on-road character. All Fiesta models feature an advanced European chassis.

The suspension of the new Fiesta 1.6 S has been precisely tuned to provide a higher level of driver-machine interaction. This gives Fiesta 1.6 S the best steering and suspension control in the segment.

''Keen auto enthusiasts looking for performance will find Fiesta a clear winner. It combines Ford’s highly refined, fuel-efficient 1.6 petrol and 1.4 turbo diesel powertrains, a refined cable shift transmission and finely tuned hydraulic clutch and pedal positions to create the finest driveability currently available in the midsize segment,'' Wark says.

New Fiesta incorporates an array of active and passive safety features, reflecting Ford’s emphasis on safety and security.

Ford Fiesta SXI and the 1.6 S feature Advanced Anti-lock Braking System (ABS Plus) along with Electronic Brake Force Distribution (EBD) for optimal vehicle control during extreme braking in all weather and road conditions.

The Ford Fiesta SXI and 1.6 S also provide driver and passenger airbags as standard equipment. The load-limiting inertial safety belt technology is designed to limit chest loads on impact.

All Fiesta variants offer the following safety and security features:

  • An advanced, computer-modeled body structure with front and rear crumple zones
  • A soft-feel steering wheel and collapsible steering column
  • Anti-submarine front and rear seat cushions
  • Two-way, height-adjustable, padded front seat head restraints
  • Childproof safety locks on rear doors
  • PATS (Passive Anti-Theft System) to protect against drive-away theft
  • Steering column lock
  • Remote opening fuel filler door
  • High security lock sets
  • Remote keyless entry (with the exception of the EXI model)

For the unique Indian environment, Ford has engineered and designed the Fiesta to exceed its industry leading global standards, such as heightened water wading, where the vehicle is tested to 450mm in depth in dynamic and stationary driving scenarios. Fiesta’s superb HVAC system also is calibrated to cool the interior rapidly in extremely hot conditions (e.g. 49° C).

''Along with the numerous world class features that we have added to Fiesta, its fuel efficiency makes Fiesta a natural choice for customers in light of recent developments on fuel prices,” Boneham said. “Besides holding a national record for best mileage, Fiesta travelled from Bangalore to Mumbai on one tank of fuel and remains top of the class in terms of fuel efficiency in real road conditions.''

Encompassing the best features from Ford’s international product stable, the new Fiesta is indeed all about Naya Andaaz, Nayi Adaa. Go Fida.