Ford Newsroom


Ford India Announces Organizational Changes

Wed, Sep 24, 2014

New Delhi, September 24, 2014 – In line with its strategic growth priorities, Ford India today announced the appointment of Vinay Piparsania as Director Marketing, Sales and Service operations at Ford Global Business Services (GBS).

Ford India Introduces Figo with a Refreshing New Look Ahead of the Festive Season

Mon, Sep 15, 2014

New Delhi, September 15, 2014 – Adding excitement and colour to the upcoming festival season, Ford India has introduced Ford Figo in a refreshing new look with enhanced exteriors and bright new interiors.

Ford India Kick Starts 2014 Global Week of Caring with the Launch of Happy Schools Program

Fri, Sep 5, 2014

Chennai, September 05, 2014 – Going further in its commitment to lay foundation for a Better World, Ford India today announced the launch of its Happy School program in 21 schools across Chennai.

Ford India Celebrates EcoSport’s 100,000 Sales Milestone

Tue, Aug 19, 2014

India, August 18, 2014 – Setting yet another benchmark of success, Ford India’s most awarded urban SUV, Ford EcoSport, celebrated the 100,000 sales milestone in domestic wholesales and exports combined.

Ford India Celebrates Independence Day with Special Offers for Armed & Paramilitary Forces

Thu, Aug 14, 2014

NEW DELHI, India, August 14, 2014 – Celebrating the spirit of Independence Day, Ford India today announced a special offer on Ford Figo and Ford Classic for armed and paramilitary forces.

Ford India Sells 15,282 Vehicles in July

Fri, Aug 1, 2014

NEW DELHI, India, August 01, 2014 – Ford India sold 15,282 vehicles in combined domestic wholesales and exports in July, a 24% increase from 12,338 vehicles sold in the corresponding month last year. July exports grew to 7,690 vehicles from 4,471 vehicles a year ago, while domestic wholesales remained steady at 7,592 units compared to 7,867 units sold in July last year.

Ford Inaugurates Parts Distribution Warehouse in Kolkata

Thu, Jul 24, 2014

KOLKATA, India, July 24, 2014 – Going Further in its commitment to enhance its service efficiency, Ford India inaugurated its fourth parts distribution centre in India today. The new Parts Distribution Centre in Kolkata joins Chennai, Mumbai and Delhi in having a regional parts warehouse, and significantly enhances Ford’s pan India reach to enable faster distribution of spare parts.

Ford Initiates Open Innovation Approach to Finding Innovative Mobility Solutions; Launches Innovate Mobility Challenge Series

Thu, Jul 17, 2014

India, July 17, 2014 – Ford today announced the launch of its Innovate Mobility Challenge Series, inviting the developer and ‘maker’ communities to come together to find innovative mobility solutions in eight different locations around the world.

Ford India Sells 11,935 Vehicles in June

Tue, Jul 1, 2014

NEW DELHI, India, July 01, 2014 – Ford India sustained its sales momentum with 11,935 vehicles in domestic wholesales and exports in the month of June, a 36% increase over 8,771 total vehicles sold over the corresponding period last year.

Ford India Launches New Fiesta with Appeal, Performance And Improved Safety

Thursday, June 19, 2008

With today's launch of the new Ford Fiesta, Ford India raises the competitive bar for style, performance, safety, comfort and driving dynamics in India's mid-size car segment.

Outside, an aggressive face and bold headlamps highlight the look of the new Ford Fiesta. Inside, the new Fiesta boasts several significant design revisions with upgraded fabrics and leathers – now offered in an even wider variety of colours – and detailed improvements in quality and finish.

Significantly, this fresh and exciting new Ford Fiesta gives Indian consumers the choice between Ford India’s advanced and efficient Duratec (petrol) and Duratorq (turbodiesel) engines. Both engines are fuel efficient and produce class-leading performance.

At the unveiling of the new Ford Fiesta, Michael Boneham, president of Ford India said, ''The bold styling of new Fiesta indicates a clear move toward European design cues and is a true reflection of the Ford Fiesta's exciting on-road character.''

Ford India is offering consumers plenty of choice. The new Ford Fiesta model range includes three petrol variants – 1.6 EXI, 1.6 ZXI and 1.6 SXI – and three turbodiesel variants – 1.4 EXI, 1.4 ZXI and 1.4 SXI. In addition, Ford India introduces the Fiesta 1.6 S – a sport variant that has been uniquely developed for a demanding segment of Indian consumers.

"We see a growing niche in the Indian market – a discerning set of customers who enjoy driving and want a car to reflect their individual personality and style. We've developed the Fiesta 1.6 S with its body kit and performance for that customer. This niche wants a Fiesta with more agility and athleticism," said Nigel Wark, executive director, Marketing, Sales & Service, Ford India.

The Ford Fiesta range is priced from Rs. 6, 20, 000 for petrol variants and from Rs. 7,10,000 for the turbodiesel models. The Fiesta 1.6 S, available only with the 101PS petrol Duratec engine, is aggressively priced at Rs. 7,15,000 (Ex-showroom, New Delhi)*.

"The improvements to the Fiesta range reach far deeper than its bold, expressive headlamps and more comfortable interior. Our engineering teams have improved Fiesta's occupant safety, refined its already impressive driving dynamics and developed the sporty 1.6 S variant. The improvements that enhance the new Ford Fiesta are based on direct customer feedback and preferences,'' adds Boneham.

The new front fascia is visually strong and expressive, elevating Fiesta's on-road presence. The large trapezoidal lower opening and dramatic headlamps define Fiesta as being confident and composed.

Equipped with five-spoke, 15-inch alloy wheels, the Fiesta 1.6 S evolves to a higher dynamic level. Exterior styling accentuates its responsive on-road abilities with unique bumper treatments, a sports body kit which extends from the bumpers through the bodyside rocker moulding, a new rear spoiler and chrome tipped exhaust.

Morello and Thunder are new colour choices for the Fiesta range, joining Panther Black, Diamond White, Brush Steel, Paprika Red, Moondust Silver and Platinum.

Fiesta 1.6 S is also offered in bright, eye-catching Aquarius.

The new Fiesta interior is vastly improved with comfortable, sophisticated new fabrics, colours and finishes. New instrument clusters feature a honeycomb graphic theme and bezel highlights.

The top-end Fiesta SXI offers luxurious, beige leather seats, enhanced with soft leather and tailored stitching, and the new dark mahogany centre console surround. The Fiesta 1.6 S offers Ebony and Jasper Blue interiors combined with a liquid metal audio surround and central console.

The Fiesta 1.6 S and SXI series feature advanced CD audio units with MP3 capability and a dedicated audio input jack for iPods and similar MP3 players.

Nimble and responsive steering control and excellent chassis balance define Fiesta’s on-road character. All Fiesta models feature an advanced European chassis.

The suspension of the new Fiesta 1.6 S has been precisely tuned to provide a higher level of driver-machine interaction. This gives Fiesta 1.6 S the best steering and suspension control in the segment.

''Keen auto enthusiasts looking for performance will find Fiesta a clear winner. It combines Ford’s highly refined, fuel-efficient 1.6 petrol and 1.4 turbo diesel powertrains, a refined cable shift transmission and finely tuned hydraulic clutch and pedal positions to create the finest driveability currently available in the midsize segment,'' Wark says.

New Fiesta incorporates an array of active and passive safety features, reflecting Ford’s emphasis on safety and security.

Ford Fiesta SXI and the 1.6 S feature Advanced Anti-lock Braking System (ABS Plus) along with Electronic Brake Force Distribution (EBD) for optimal vehicle control during extreme braking in all weather and road conditions.

The Ford Fiesta SXI and 1.6 S also provide driver and passenger airbags as standard equipment. The load-limiting inertial safety belt technology is designed to limit chest loads on impact.

All Fiesta variants offer the following safety and security features:

  • An advanced, computer-modeled body structure with front and rear crumple zones
  • A soft-feel steering wheel and collapsible steering column
  • Anti-submarine front and rear seat cushions
  • Two-way, height-adjustable, padded front seat head restraints
  • Childproof safety locks on rear doors
  • PATS (Passive Anti-Theft System) to protect against drive-away theft
  • Steering column lock
  • Remote opening fuel filler door
  • High security lock sets
  • Remote keyless entry (with the exception of the EXI model)

For the unique Indian environment, Ford has engineered and designed the Fiesta to exceed its industry leading global standards, such as heightened water wading, where the vehicle is tested to 450mm in depth in dynamic and stationary driving scenarios. Fiesta’s superb HVAC system also is calibrated to cool the interior rapidly in extremely hot conditions (e.g. 49° C).

''Along with the numerous world class features that we have added to Fiesta, its fuel efficiency makes Fiesta a natural choice for customers in light of recent developments on fuel prices,” Boneham said. “Besides holding a national record for best mileage, Fiesta travelled from Bangalore to Mumbai on one tank of fuel and remains top of the class in terms of fuel efficiency in real road conditions.''

Encompassing the best features from Ford’s international product stable, the new Fiesta is indeed all about Naya Andaaz, Nayi Adaa. Go Fida.