Ford India - Corporate Profile
Ford India was established in 1995 as a wholly-owned subsidiary of Ford Motor Company, a global automotive industry leader. Since then, Ford has invested more than US$ 2 billion in India to expand its manufacturing facilities and dealership footprint to meet rapidly rising demand in one of the world's fastest-growing auto markets.
Ford India currently operates a modern, integrated manufacturing facility at Maraimalai Nagar, near Chennai, which produces its award-winning range of products including the Ford Figo, Ford Fiesta, Ford Classic, Ford Endeavour and the Ford EcoSport. As part of its overall commitment to India, Ford is investing US$ 1 billion to build a state-of-the-art integrated manufacturing facility in Sanand, Gujarat. The facility is scheduled to be operational later this year, with vehicles coming off-line in 2015. With Sanand being operational, Ford India will double its manufacturing capacity in India with an installed capacity of 610,000 engines and 440,000 vehicles.
Ford is positioning India as a center of excellence for small cars and low displacement engines for both domestic and exports and has embarked on an accelerated export strategy. The Ford Figo is being exported to more than 37 international markets and exports of the Ford EcoSport also commenced in July 2013, to both existing and new markets.
For an enhanced ownership experience, Ford India is constantly expanding its nationwide dealership network with world-class after-sales offerings. Ford India has more than 274 sales and service outlets in 146 cities and continues to grow aggressively. In its intensive and continuous efforts to enhance the ownership experience, Ford has introduced many pioneering initiatives aimed at reducing the cost of ownership including the Child Parts Strategy, pan India Roadside Assistance and Mobile Service Plans. Ford is setting a new benchmark in the automotive service industry with a one-of-its-kind initiative, “Happy Pocket Service” which ensures a comprehensive, transparent service at extremely competitive costs.
Ford is making a difference in India and the communities in which it operates, and is working towards improving lives and empowering future generations. Going further with its Better World philosophy, Ford India in association with Ford Motor Company Fund announced ‘Operation Better World’, to address issues related to Education, Sustainability and Auto Safety around communities where it operates.
Ford’s operations in the country also include Global Business Services, with offices in Chennai, Coimbatore and Gurgaon that provides support to nearly every Ford location around the world in the areas of IT, Engineering, Finance and Accounting, Automotive Financing, Marketing Sales and Service, Analytics, and Purchasing. Ford employs 11,500 people in India and will add almost 5,000 people to its current workforce once the Sanand plant is operational.