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Corporate Social Responsibility

COMMUNITY

Corporate Social Responsibility

About Ford – Careers

Go Further: BETTER WORLD

Ford’s commitment to India is not just business centric. At the heart of the company’s business plans are people and communities. With unwavering commitment to the country and its people, Ford’s CSR initiatives are a reflection of its ‘Go Further’ journey in India.

Go Further: BETTER WORLD

Ford’s commitment to India is not just business centric. At the heart of the company’s business plans are people and communities. With unwavering commitment to the country and its people, Ford’s CSR initiatives are a reflection of its ‘Go Further’ journey in India.

  • Driving Human Progress in Our Communities

    Driving Human Progress in Our Communities

    Ford’s commitment to India is not just business-centric. At the heart of the company’s business plans are people and communities. With an unwavering commitment to the country and its people, Ford’s CSR initiatives are also a reflection of the company’s ‘Go Further’ journey in India.

    Ford’s involvement with communities started in 1998 and took a defining shape with Operation Better World in 2012 when issues related to Community Life, Education, Sustainability, and Driving Safety were outlined as the core priorities. Our work in these core areas continues to be rooted in Ford’s long-standing commitment to making a positive impact on society and Henry Ford’s legacy of building strong communities wherever Ford does business.

    Ford’s commitment to India is not just business-centric. At the heart of the company’s business plans are people and communities. With an unwavering commitment to the country and its people, Ford’s CSR initiatives are also a reflection of the company’s ‘Go Further’ journey in India.

    Ford’s involvement with communities started in 1998 and took a defining shape with Operation Better World in 2012 when issues related to Community Life, Education, Sustainability, and Driving Safety were outlined as the core priorities. Our work in these core areas continues to be rooted in Ford’s long-standing commitment to making a positive impact on society and Henry Ford’s legacy of building strong communities wherever Ford does business.

  • Focus on Education

    Focus on Education

    Education is the foundation for success. It is key to making lives better, creating social change and building sustainable communities. Ford works with communities around the world to drive sustainable innovation in education.

    With an aim to provide holistic education to children studying in government-run schools, the company in India has remained invested in its flagship “Happy School” program. First launched in Chennai in 2014, Ford partners with reputed NGOs to collectively conceptualize and design a social intervention model that addresses the identified gaps in the areas of academics, health, nutrition, and infrastructure across primary schools.

    Education is the foundation for success. It is key to making lives better, creating social change and building sustainable communities. Ford works with communities around the world to drive sustainable innovation in education.

    With an aim to provide holistic education to children studying in government-run schools, the company in India has remained invested in its flagship “Happy School” program. First launched in Chennai in 2014, Ford partners with reputed NGOs to collectively conceptualize and design a social intervention model that addresses the identified gaps in the areas of academics, health, nutrition, and infrastructure across primary schools.

    Focus on Education

    A critical component of Ford’s Happy Schools intervention is engagement with key stakeholders, including the management of schools, the teachers, and parents, to create a sustained support system for the child. With its implementation in Chennai, Coimbatore, Sanand and Gurgaon/NCR, this program is impacting the lives of children across 50 government schools.

    Over the years, Happy Schools has created sustainable changes in the schools’ learning systems, improved basic infrastructure facilities and provided educational & counselling support for special children, those with learning difficulties and their parents. Ford’s Rural Empowerment Program (ROPE) also extends support to schools in rural areas in Cuddalore and Tenkasi districts.

    Focusing on Girl Education, Ford’s Light House Program looks to nurture their talent with knowledge, skills and scholarships. The program supports their families, and encourages schools, to provide a more nurturing environment for girls. Parents and single mothers are also provided livelihood support encouraging them to enhance their family income and support their daughter’s education. The program is currently running in Chennai and Tenkasi (TN).

    In addition, the sustained contribution of both hardware and the software under Ford-Rotary Digital Literacy program has helped 5 lakh people secure digital literacy since its inception in 2007. Over 10,000 desktops and laptops are now being used to deliver basic computer knowledge and advanced training at government schools, colleges, NGOs and hospitals.

    A critical component of Ford’s Happy Schools intervention is engagement with key stakeholders, including the management of schools, the teachers, and parents, to create a sustained support system for the child. With its implementation in Chennai, Coimbatore, Sanand and Gurgaon/NCR, this program is impacting the lives of children across 50 government schools.

    Over the years, Happy Schools has created sustainable changes in the schools’ learning systems, improved basic infrastructure facilities and provided educational & counselling support for special children, those with learning difficulties and their parents. Ford’s Rural Empowerment Program (ROPE) also extends support to schools in rural areas in Cuddalore and Tenkasi districts.

    Focusing on Girl Education, Ford’s Light House Program looks to nurture their talent with knowledge, skills and scholarships. The program supports their families, and encourages schools, to provide a more nurturing environment for girls. Parents and single mothers are also provided livelihood support encouraging them to enhance their family income and support their daughter’s education. The program is currently running in Chennai and Tenkasi (TN).

    In addition, the sustained contribution of both hardware and the software under Ford-Rotary Digital Literacy program has helped 5 lakh people secure digital literacy since its inception in 2007. Over 10,000 desktops and laptops are now being used to deliver basic computer knowledge and advanced training at government schools, colleges, NGOs and hospitals.

  • Community Life: Women Empowerment

    Community Life: Women Empowerment

    To help strengthen the communities in which we operate has always been a core priority for Ford. Around the world, the company’s efforts to improve community life include hunger relief, poverty alleviation, and environmental initiatives like water conservation.

    Involved with a multiplicity of projects in India, Ford supports Women Empowerment Program(s) in villages close to the Chennai plant. More than 1300 women have been trained in this skill over the last four years, of whom a significant number have started leveraging this as an additional source of income.

    To help strengthen the communities in which we operate has always been a core priority for Ford. Around the world, the company’s efforts to improve community life include hunger relief, poverty alleviation, and environmental initiatives like water conservation.

    Involved with a multiplicity of projects in India, Ford supports Women Empowerment Program(s) in villages close to the Chennai plant. More than 1300 women have been trained in this skill over the last four years, of whom a significant number have started leveraging this as an additional source of income.

    Community Life: Women Empowerment

    Ford’s Project Valam (empowerment) under the Livelihood Programs, equips women in rural and semi-rural communities with skills for better employment and empowerment. The program provides women at Kumzhli village access to tailoring and computer education that is helping them get better employment and income generation for themselves and their families.

    Continuing its efforts towards empowering women and their role in the society, Ford India also donated a New Ford Figo and New Ford Aspire to help Neeva Foundation in their efforts to provide training and employment to women as drivers.

    Ford’s Project Valam (empowerment) under the Livelihood Programs, equips women in rural and semi-rural communities with skills for better employment and empowerment. The program provides women at Kumzhli village access to tailoring and computer education that is helping them get better employment and income generation for themselves and their families.

    Continuing its efforts towards empowering women and their role in the society, Ford India also donated a New Ford Figo and New Ford Aspire to help Neeva Foundation in their efforts to provide training and employment to women as drivers.

  • Focus on Healthcare

    Focus on Healthcare

    Ford has been supporting a primary health care centre – “Sanjeevi” in Chennai for 19 years, which has provided medical care to more than 510,000 people in surrounding villages.

    The Primary Healthcare Center also organizes various awareness camps, to reach out to the community and volunteers from Ford participate in these camps. Seeing the success and impact it creates, Ford has also been closely involved with similar healthcare infrastructure projects in Sanand, Gujarat.

    Another key program supported by Ford over the years has been The Maternal & Child Healthcare intervention in Kalvarayan Hills in Villupuram district, 300 Km from the Chennai facility. The program has enabled access to quality healthcare for expectant mothers in the region while including community awareness initiatives that address issues here like child marriage and dropout rate amongst girls.

    Ford has been named as the largest Voluntary Blood Donor successively for 19 consecutive years across its manufacturing and IT operations. Our employees team up with NGOs like the Red Cross for conducting blood donation camps and safety campaigns.

    Ford has been supporting a primary health care centre – “Sanjeevi” in Chennai for 19 years, which has provided medical care to more than 510,000 people in surrounding villages.

    The Primary Healthcare Center also organizes various awareness camps, to reach out to the community and volunteers from Ford participate in these camps. Seeing the success and impact it creates, Ford has also been closely involved with similar healthcare infrastructure projects in Sanand, Gujarat.

    Another key program supported by Ford over the years has been The Maternal & Child Healthcare intervention in Kalvarayan Hills in Villupuram district, 300 Km from the Chennai facility. The program has enabled access to quality healthcare for expectant mothers in the region while including community awareness initiatives that address issues here like child marriage and dropout rate amongst girls.

    Ford has been named as the largest Voluntary Blood Donor successively for 19 consecutive years across its manufacturing and IT operations. Our employees team up with NGOs like the Red Cross for conducting blood donation camps and safety campaigns.

  • Driving Safety

    Driving Safety

    The Ford Driving Skills for Life (Ford DSFL) program is the centrepiece of our efforts to improve driver safety. Launched in 2009 in India, the program is in keeping with Ford’s objective of creating Safe Roads and a Better World.

    The program focuses on safe driving while emphasizing on maximizing the driving experience through economic and eco-friendly driving behaviour (including anticipation of road conditions, applying fuel-efficient driving techniques, avoiding over-speeding and having a well-maintained vehicle). Our trainers have been a part of an intensive training conducted by global experts, who have pioneered this program for Ford Motor Company in many countries.

    The Ford Driving Skills for Life (Ford DSFL) program is the centrepiece of our efforts to improve driver safety. Launched in 2009 in India, the program is in keeping with Ford’s objective of creating Safe Roads and a Better World.

    The program focuses on safe driving while emphasizing on maximizing the driving experience through economic and eco-friendly driving behaviour (including anticipation of road conditions, applying fuel-efficient driving techniques, avoiding over-speeding and having a well-maintained vehicle). Our trainers have been a part of an intensive training conducted by global experts, who have pioneered this program for Ford Motor Company in many countries.

    Driving Safety

    Year after year, the DSFL program is working towards reducing the number of traffic fatalities and injuries by reinforcing safe and economical driving skills and has trained close to 25,000 people in India since its launch.

    In 2017, Ford India launched a unique and insights-driven campaign called “Cartesy” to encourage drivers to be courteous behind the wheels while highlighting behavioural issues that impact safe driving in India.

    In line with the World Health Organization 5-pillar approach, Ford in 2018 conducted a road safety survey - covering 10 cities – to unravel the behaviour and attitude of average Indian road user. Following the framework of Compliance, Caution and Compassion, the survey themed under #Cartesy, formed part of the company’s ongoing efforts to highlight behavioural issues stopping Indian roads to become safer & saner. Read more about the survey here.

    Year after year, the DSFL program is working towards reducing the number of traffic fatalities and injuries by reinforcing safe and economical driving skills and has trained close to 25,000 people in India since its launch.

    In 2017, Ford India launched a unique and insights-driven campaign called “Cartesy” to encourage drivers to be courteous behind the wheels while highlighting behavioural issues that impact safe driving in India.

    In line with the World Health Organization 5-pillar approach, Ford in 2018 conducted a road safety survey - covering 10 cities – to unravel the behaviour and attitude of average Indian road user. Following the framework of Compliance, Caution and Compassion, the survey themed under #Cartesy, formed part of the company’s ongoing efforts to highlight behavioural issues stopping Indian roads to become safer & saner. Read more about the survey here.

  • Focus on Water/ Sustainability

    Focus on Water/ Sustainability

    Ford India lays particular importance on the environment as part of its CSR goals. The organization believes in growing sustainably and working towards bettering the ecological balance. These objectives are achieved by several programs designed to tackle deforestation, erosion and pollution of water bodies.

    Ford is supporting the protection and restoration of Pallikarni marshland that homes hundreds of migratory birds. The company aims to create a birding deck there for the enthusiastic bird watchers and nature lovers.

    Ford India lays particular importance on the environment as part of its CSR goals. The organization believes in growing sustainably and working towards bettering the ecological balance. These objectives are achieved by several programs designed to tackle deforestation, erosion and pollution of water bodies.

    Ford is supporting the protection and restoration of Pallikarni marshland that homes hundreds of migratory birds. The company aims to create a birding deck there for the enthusiastic bird watchers and nature lovers.

    Focus on Water/ Sustainability

    Ford has also led the scientific restoration of the Thirukachur lake, which is located close to its Chennai facility. As part of the effort, the lake has been de-silted and the water-holding capacity has been enhanced to benefit the local community. Last de-silted in 1976, the water from this lake benefits communities across 4 villages. De-silting the lake has helped improve the quality of groundwater while improving the biodiversity of surrounding areas with the survival of both flora and fauna in this region.

    Ford also launched a cohesive community outreach initiative in Sanand, Gujarat to improve access to safe drinking water for children from neighbouring communities. Spanning across 3 phases, water filters were installed in anganwadis and primary schools, across 50 villages. The installation of the water filters was combined with strong community awareness initiatives, to ensure ownership at the local level and also make the initiative sustainable. The anganwadis-staff and parents of the children were also given information regarding issues related to child health, which ranges from a balanced diet for children, immunization and vaccination schedules, and the importance of health check-ups.

    The organization regularly hosts Green Club that introduces an array of campaigns for the employees and local communities to spread environmental awareness.

    Ford has also led the scientific restoration of the Thirukachur lake, which is located close to its Chennai facility. As part of the effort, the lake has been de-silted and the water-holding capacity has been enhanced to benefit the local community. Last de-silted in 1976, the water from this lake benefits communities across 4 villages. De-silting the lake has helped improve the quality of groundwater while improving the biodiversity of surrounding areas with the survival of both flora and fauna in this region.

    Ford also launched a cohesive community outreach initiative in Sanand, Gujarat to improve access to safe drinking water for children from neighbouring communities. Spanning across 3 phases, water filters were installed in anganwadis and primary schools, across 50 villages. The installation of the water filters was combined with strong community awareness initiatives, to ensure ownership at the local level and also make the initiative sustainable. The anganwadis-staff and parents of the children were also given information regarding issues related to child health, which ranges from a balanced diet for children, immunization and vaccination schedules, and the importance of health check-ups.

    The organization regularly hosts Green Club that introduces an array of campaigns for the employees and local communities to spread environmental awareness.

  • Driving Volunteerism

    Driving Volunteerism

    Ford’s volunteering program is an ongoing activity that extends throughout the year, supported by the enthusiasm of the volunteers and the company’s community leave policy.

    And the biggest volunteer effort comes each September during the annual Global Month of Caring when close to 14000 volunteers across Ford in India across Chennai, Coimbatore, Sanand and Delhi get involved in various community outreach initiatives addressing education, health, environment, women’s empowerment & humanitarian support.

    Ford’s volunteering program is an ongoing activity that extends throughout the year, supported by the enthusiasm of the volunteers and the company’s community leave policy.

    And the biggest volunteer effort comes each September during the annual Global Month of Caring when close to 14000 volunteers across Ford in India across Chennai, Coimbatore, Sanand and Delhi get involved in various community outreach initiatives addressing education, health, environment, women’s empowerment & humanitarian support.

    Driving Volunteerism

    The rest of the year, Ford employees continuously works for the benefits of the marginalized sections that may include orphans, malnourished and underprivileged communities. It is done through collaboration with NGOs at several levels.

    Our employees are encouraged to volunteer for the old age homes, orphanages and critical care centres and always come forward to mobilize support during the time of natural calamity be it for the victims of the Uttarakhand flood disaster or Kerala Floods.

    The rest of the year, Ford employees continuously works for the benefits of the marginalized sections that may include orphans, malnourished and underprivileged communities. It is done through collaboration with NGOs at several levels.

    Our employees are encouraged to volunteer for the old age homes, orphanages and critical care centres and always come forward to mobilize support during the time of natural calamity be it for the victims of the Uttarakhand flood disaster or Kerala Floods.