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FORD INDIA - CORPORATE PROFILE

FORD INDIA - CORPORATE PROFILE

Ford India - Corporate Profile

Ford has been making in India, for India and the world, with its integrated manufacturing facilities in Chennai, Tamil Nadu and Sanand, Gujarat. The company, since its entry in India in 1995, has invested more than US$ 2 billion and is committed to building a sustainable, profitable business in one of the world's fastest-growing auto markets.

Today, Ford India’s integrated manufacturing facility at Maraimalai Nagar, near Chennai, produces its award-winning range of products including the Ford EcoSport and Ford Endeavour. The world-class manufacturing plant in Sanand manufactures Ford Figo, New Ford Aspire and Ford Freestyle.

Committed to bringing products that Indian customers want and value, Ford’s biggest-ever product line-up today offers a vehicle to suit the need of nearly every consumer – Ranging from Entry level hatchback and sedan in Figo and Aspire – to – CUVs/SUVs in Freestyle, EcoSport & Endeavour and not to miss, a supercar in Ford Mustang. The power of choice provided by Ford also extends to powertrains – with 1L Ecoboost to the 5L V8 Engine.

Ford remains committed to India as a centre of excellence for small cars and low displacement engines for both the domestic market and exports. Following an accelerated export plan, Ford exports Figo, Aspire, and EcoSport to over 70 markets around the world. With Sanand being operational, Ford India has also doubled its annual installed manufacturing capacity to 610,000 engines and 440,000 vehicles.

Along-side new product introduction, Ford continues to grow closer to customers with the continued expansion of its nationwide dealership network as well as world-class after-sales offerings. Till April 2019, Ford has 541 sales and service touchpoints in 292 cities across India.

To enhance affordability, Ford has introduced many pioneering initiatives such as Service Price Promise, which allows customers to calculate the vehicles’ periodic maintenance costs even before booking the service at the dealership. Ensuring customer convenience, Ford has appointed Retail distributors to sell Ford Genuine parts across the country. The retail distribution has led to Ford Genuine parts today being available across 3,500 touchpoints -- 2000 of those are independent repair shops.

Ford’s presence in India includes Ford Credit India, which started wholesale dealer inventory and retail financing in 2015 as a non-banking financial company. Ford Credit is known for its reliable and transparent loan products at competitive rates, flexible terms, and outstanding customer service. With five decades of global experience, Ford Credit’s operations span in as many as 100 countries where it has emerged as a preferred automotive financier for both Ford customers as well as dealers.

Ford’s operations currently employ more than 14,000 hard-working, dedicated men and women across its operations in India which also include Global Business Services, with offices in Chennai, New Delhi, and Coimbatore.

Driving innovation from India, Ford has set up a new Global Technology & Business Center in Chennai with an investment of over US$200 million. The centre creates additional employment of 3,000 people over the next five years, making Chennai become Ford’s second-largest centre of employment globally after Dearborn, United States. The Global Technology and Business Center in Chennai will host Ford’s third global product development centre in the Asia Pacific and employ Indian engineers, scientists and skilled workers. It also will feature a wide range of laboratories and testing facilities for both full vehicles and components, enabling Ford to conduct extensive testing of future vehicles in India.

With the company’s global focus on Smart Mobility, Ford envisions to be the most trusted mobility brand in India too and has invested in Zoomcar as its first foray into the mobility services space. The partnership supports the company’s vision to develop services that will make it easier for people to move to cities using multiple modes of transportation.

Ford with its Smart Mobility LLC setup has been working with the cities of Indore, Hyderabad and Mumbai to find innovative mobility solutions. While in Mumbai and Hyderabad, Ford is helping design an integrated mobility solution for multimodal transport and in Indore Ford is working to support the city authorities in encouraging the use of the public transit system and improving general road safety.

Ford’s commitment to India is not just business-centric. At the heart of our business plans are people and communities. Going further with its CSR philosophy, Ford continues to play a significant role in addressing issues in the areas of Education, Sustainability and Auto Safety – with campaigns like Happy Schools, Sujal and Cartesy in India.

Ford has been making in India, for India and the world, with its integrated manufacturing facilities in Chennai, Tamil Nadu and Sanand, Gujarat. The company, since its entry in India in 1995, has invested more than US$ 2 billion and is committed to building a sustainable, profitable business in one of the world's fastest-growing auto markets.

Today, Ford India’s integrated manufacturing facility at Maraimalai Nagar, near Chennai, produces its award-winning range of products including the Ford EcoSport and Ford Endeavour. The world-class manufacturing plant in Sanand manufactures Ford Figo, New Ford Aspire and Ford Freestyle.

Committed to bringing products that Indian customers want and value, Ford’s biggest-ever product line-up today offers a vehicle to suit the need of nearly every consumer – Ranging from Entry level hatchback and sedan in Figo and Aspire – to – CUVs/SUVs in Freestyle, EcoSport & Endeavour and not to miss, a supercar in Ford Mustang. The power of choice provided by Ford also extends to powertrains – with 1L Ecoboost to the 5L V8 Engine.

Ford remains committed to India as a centre of excellence for small cars and low displacement engines for both the domestic market and exports. Following an accelerated export plan, Ford exports Figo, Aspire, and EcoSport to over 70 markets around the world. With Sanand being operational, Ford India has also doubled its annual installed manufacturing capacity to 610,000 engines and 440,000 vehicles.

Along-side new product introduction, Ford continues to grow closer to customers with the continued expansion of its nationwide dealership network as well as world-class after-sales offerings. Till April 2019, Ford has 541 sales and service touchpoints in 292 cities across India.

To enhance affordability, Ford has introduced many pioneering initiatives such as Service Price Promise, which allows customers to calculate the vehicles’ periodic maintenance costs even before booking the service at the dealership. Ensuring customer convenience, Ford has appointed Retail distributors to sell Ford Genuine parts across the country. The retail distribution has led to Ford Genuine parts today being available across 3,500 touchpoints -- 2000 of those are independent repair shops.

Ford’s presence in India includes Ford Credit India, which started wholesale dealer inventory and retail financing in 2015 as a non-banking financial company. Ford Credit is known for its reliable and transparent loan products at competitive rates, flexible terms, and outstanding customer service. With five decades of global experience, Ford Credit’s operations span in as many as 100 countries where it has emerged as a preferred automotive financier for both Ford customers as well as dealers.

Ford’s operations currently employ more than 14,000 hard-working, dedicated men and women across its operations in India which also include Global Business Services, with offices in Chennai, New Delhi, and Coimbatore.

Driving innovation from India, Ford has set up a new Global Technology & Business Center in Chennai with an investment of over US$200 million. The centre creates additional employment of 3,000 people over the next five years, making Chennai become Ford’s second-largest centre of employment globally after Dearborn, United States. The Global Technology and Business Center in Chennai will host Ford’s third global product development centre in the Asia Pacific and employ Indian engineers, scientists and skilled workers. It also will feature a wide range of laboratories and testing facilities for both full vehicles and components, enabling Ford to conduct extensive testing of future vehicles in India.

With the company’s global focus on Smart Mobility, Ford envisions to be the most trusted mobility brand in India too and has invested in Zoomcar as its first foray into the mobility services space. The partnership supports the company’s vision to develop services that will make it easier for people to move to cities using multiple modes of transportation.

Ford with its Smart Mobility LLC setup has been working with the cities of Indore, Hyderabad and Mumbai to find innovative mobility solutions. While in Mumbai and Hyderabad, Ford is helping design an integrated mobility solution for multimodal transport and in Indore Ford is working to support the city authorities in encouraging the use of the public transit system and improving general road safety.

Ford’s commitment to India is not just business-centric. At the heart of our business plans are people and communities. Going further with its CSR philosophy, Ford continues to play a significant role in addressing issues in the areas of Education, Sustainability and Auto Safety – with campaigns like Happy Schools, Sujal and Cartesy in India.