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2017

Ford Aspire Long Term Review - Happily Ever After

01/04/17
Ford is trying to break the impression that its service costs are high with its "Feels Like Family" Campaign.
2016

AutoCar India Spare Parts Price Review

02/12/16
Our comprehensive price survey of spare parts for over 150 of India’s most popular cars is back. Sergius Barretto and Siddhant Ghalla crunch the numbers.

A look at Ford Sync 2.0 on the Ford Endeavour

09/06/16
The new Ford Endeavour is a powerful SUV and comes with a range of powerful Diesel engines. While the 4x4 (all wheel drive) is made to traverse rough roads and highways with ease, the insides of the car is equally appealing.

Travelogue: Finding a black cloud to prick with the Ford Endeavour 3.2 AT

09/06/16
A glum sight has been bouncing off our eyes this summer, every time we’ve stepped out of the city. Men and women walking for miles on ends in the searing heat to fill their pots of life. Makes you feel guilty for being seated in the confines of a chilled cabin and sipping on the packaged bottle of water you’ve just bought.

Ford Motor to use captured CO2 to develop foam and plastics for vehicles

30/05/16
The US-based Ford Motor Company has become the first automaker to formulate and test new foam and plastic components using carbon dioxide (CO2) as feedstock. Researchers expect to see the new biomaterials in Ford production vehicles within five years.

Using CO2 from emissions to make foam and plastic for cars

26/05/16
Just as concerns are increasing over rising pollution levels and countries like ours (India) are taking harsh steps to curb pollution with arbitrary bans on vehicles with diesel engines over 2000cc and those over 10 years old in some cities and states, Ford Motor Company is experimenting with capturing carbon emissions and sequestering it to produce foam and plastic that the company can use in its cars.

Ford Uses Captured Carbon Dioxide to Use in Future Cars!

26/05/16
Vehicular pollution. Now that’s a major cause behind air pollution. We do need to work on vehicular emissions but there are other ways to reduce global warming too. Ford has developed an interesting way of dealing with CO2, which is a major greenhouse gas.

Drive smart

26/05/16
During my hour-long commute to work, I receive umpteen number of calls and messages which are mostly work-related. Now, being a responsible driver of a humble no-frills car, I tend to avoid using my phone which leads to missing important calls.

Ford Endeavour Parallel Park Assist and Ford Sync Review

24/05/16
Ford’s latest Endeavour SUV comes with several cool features including a parallel park assist technology and smart entertainment system Sync. Here is our experience with the two features.
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Ford Endeavour 3.2 4x4 AT Titanium review

09/05/16
Having earned its self-imposed reputation of being ‘Built tough’, big Fords have always had appeal and this is the biggest of them all, the all-new Endeavour.

Maruti Suzuki Vitara Brezza Vs Ford EcoSport: Comparison Review

29/04/16
Maruti Suzuki’s Vitara Brezza is the latest sub-four metre crossover SUV to enter the Indian market and has created quite a stir. But how does it stack up against the previous bestseller, the EcoSport which has since been updated? Read on to find out

New Ford Endeavour vs Trailblazer vs Fortuner video comparison

27/04/16
We've got the Ford Endeavour, Chevrolet Trailblazer and the Toyota Fortuner together to see which one of these SUVs will come out on top!

Ford India opens technical training facility at Manesar

12/04/16
Auto maker Ford India today opened a technical training facility in the northern region at Manesar to create a pool of trained and talented technicians.

My Travelogue with Ford Aspire

12/04/16
One of the most important companion for a trip is the vehicle we drive in…and one which gives great look and great mileage is what I would call an ideal car!

Ford EcoSport vs Maruti Vitara Brezza video comparison

09/04/16
Video comparison between Ford EcoSport and Maruti Vitara Brezza

Ford India | Breaking The ‘Expensive Maintenance’ Image

07/04/16
Through its fairly long journey in the country, Ford India picked up a negative perception of offering high maintenance vehicles. This perception though wasn't entirely baseless and was a result of a few particular models.

The all-new Ford Endeavour 2016

05/04/16
The all-new Ford Endeavour 2016 has been launched in India in 6 variants, across two trim levels, priced between Rs. 25,42,794 lakhs – Rs.30 lakh (ex-showroom ,Chennai). With better off-road capabilities, two highly efficient engines and aggressive styling .

Empowering women through English

04/04/16
Songs, poetry recitation and dance marked Women’s Day celebrations at the Chennai Vehicle Assembly and Engine Plant in Ford.

Ford Figo Aspire Petrol

28/03/16
We drove the diesel Aspire sometime back and came away very impressed with it. So how different is the petrol motor? Let’s jump straight into it.

Comparo: KUV100 vs Figo Aspire vs Grand i10

26/03/16
KUV100 vs Figo Aspire vs Grand i10

Comparo: Ford EcoSport vs Maruti Vitara Brezza

26/03/16
Ford EcoSport vs Maruti Vitara Brezza

Ford Sync infotainment system review: Does it make any difference?

17/03/16
In today's time we cannot think of staying away from our smartphone even for a minute and that is true even while one is driving.

Comparo: Maruti Suzuki Vitara Brezza vs Mahindra TUV300 vs Ford EcoSport

15/03/16
The compact-SUV segment has finally got what could be its most important entrant

Ford Endeavour detailed review: Go anywhere, do anything

07/03/16
You should have seen heads turn when the mammoth sunset red new Ford Endeavour 3.2 4x4 automatic drove up into the parking lot. This handsome looking SUV, priced at Rs. 29.46 lakh (pre-budget) was running temporary plates when we got it as the courts haven’t cleared it for sale in the NCR region just yet, owing to the ban on SUVs with engines over 2-litres.

Ford Keen on Brand Transformation

24/02/16
The US-based car maker Ford is bringing in major changes in its sales & marketing strategy for India to transform itself into a major brand in the passenger car industry.

Comparison Review: Mahindra TUV300 vs Ford EcoSport

19/02/16
I've seen forums discussing the latest Batman vs Superman movie and have read paragraphs on which one of the two is better. Well, for some I buy the point that Superman is better; but Batman is clearly a common man (though rich) who has come a long way to build himself a superpower rather than being born with one.

Ford EcoSport-ier

19/02/16
With nine extra horses for the 1.5 TDCI, the Ford Ecosport gets more than just a facelift

A Drive to Regain to gain Top Spot

15/02/16
Ford India launched the all new Ford Endeavor ahead of the much talked about Auto Expo in the capital, but it didn't fail to catch the attention of car lovers in India.

Anurag Mehrotra, Ford India : Affordability of spares & service, transparency for customers our top goal

11/02/16
At this year’s Auto Expo, while everyone was busy ensuring their spotless machines sparkled under the lights and absorbed a zillion camera flashes, Ford India was hitting the right notes, focusing on the internals beneath that shiny coat of paint.

Ford is looking at increasing spare parts transparency

11/02/16
Ford Motor Company is looking at increasing the transparency for spare parts and service of Ford vehicles. Claimed to be an expensive brand to maintain, Ford India is looking at bursting this bubble.

Ford India is going through brand transformation, says executive director, marketing, sales & service, Anurag Mehrotra

09/02/16
We recently caught up with Anurag Mehrotra, executive director marketing, sales & service at Ford Motor Company at the 2016 Auto Expo to understand the different measures that the brand is taking to change the post sales experience of its customers.

Brand Transformation Mantra for Ford India in 2016 – Anurag Mehrotra, Executive Director, Marketing, Sales & Service

09/02/16
With a stellar growth experienced in the last few months, Ford India is currently riding high on the great response its updated product portfolio has garnered from the car buying lot.

Review: Ford Endeavour

09/02/16
An all-new generation of the Ford Endeavour is now on sale in India. Watch Shams Naqvi take the muscular SUV for a spin and understand it's capabilities both on the road and off it. Find out if it has what it takes to challenge the Toyota Fortuner.

Exclusive Interview with Mr. Anurag Mehrotra Ford India Executive Director Marketing, Sales and Service

08/02/16
Ford India unveiled the iconic Mustang in India just before the 2016 Auto Expo and had the beast on display at the biennial event. The company has launched an all new line up since mid last year and therefore had the youngest lineup of cars here at the event. We spoke to Mr. Anurag Mehrotra, Executive Director, Marketing, Sales and Service, Ford India on his plans forward with the brand new line up on sale in India. Read our conversation with him below.

From Indica to Mustang, the growing significance of Delhi Auto Expo

08/02/16
Nigel Harris, the current president and chief executive of Ford Motor India Pvt. Ltd, first visited the Delhi Auto Expo in 1998, when it was held at Pragati Maidan.

Steely Resolve

01/02/16
You have to give it to Ford for trying hard with the new Endeavour

Ford Endeavour - Cream on Chrome

01/02/16
The powerhouse from America gets a lesson in style - still large and intimidating, it now oozes sophistication too.We find out just how impressive the all-new Ford Endeavour actually is

No longer just a truck but a proper SUV

01/02/16
The new Endeavour is more upmarket than earlier versions and is good mix of luxury,performance and practicality

Four for the road:SUV standards rise

01/02/16
If you want to travel off the beaten track, an SUV is the way to go.We put some of the leading players in the Indian market through the grind,here is what we found

Brawn and Brains - Ford Endeavour 2.2 AT (4x2) | Expert Review

30/01/16
If I had to sum up the current era of motoring, I would call it the ‘Era of Downsizing’. Practically everything that we have loved is now, err..smaller. Take Formula 1 for example. Out went the glorious V10s and V8s; only to be replaced by something that is as big as your photocopier. Even back home in India, the sub 4-metre rule has given rise to a brigade of sedans that need the ‘compromise’ prefix, rather than ‘compact’.

New generation Ford Endeavour packs a punch

26/01/16
Ford has launched the new generation Endeavour in different engine and transmission variants. We review this butch SUV and find out what's new in this new generation model.

2016 Ford Endeavour Review

24/01/16
The very first Ford Endeavour we got in 2003 was everything the market lacked - a big old pickup truck style SUV. Traditional and all American - the car stood out and stood tall in the meagre SUV category at the time. By the very long time it's taken Ford to bring a new generation the entire picture has altered. And how.

New Ford EcoSport Review

20/01/16
Ford has spruced up its EcoSport for its 2016 model year. It gets a few additions both inside and out, and under the bonnet is a more powerful diesel heart. This is an update, more than a facelift.

Exclusive comparo: 2016 Ford Endeavour vs Chevrolet Trailblazer

20/01/16
Both American products, developed for Asian and Australian markets and can seat seven. Is the competition really that close?

Aspirational Compact Sedan: Living with Figo Aspire Diesel

18/01/16
Winter mornings and rising sun, one of the best climate to go for a drive. Why not, a cold breeze will surely make you feel better for weekend’s or even weekday’s morning drives. What do you expect as a companion for such drives?

New Ford Endeavour test Drive by Awaaz Overdrive

12/01/16
Discover the new ford endeavour feature and review.

Ford Endeavour Review | Road Test | ZEEGNITION

08/01/16
While the previous generation got overshadowed by its competition, we believe the new Ford Endeavour has what it takes to gain a huge advantage in its playing field. Here's a video review of this new Ford that we found so impressive.

New Ford Endeavour 2.2 TDCi: First drive review

08/01/16
The previous-generation Ford Endeavour was always quite a brutish SUV and while the new one has sharper proportions and overall stance, it hasn't become diluted in its overall appeal.

Ford Endeavour Detailed Expert Review

04/01/16
Big, entry-level SUVs are now so ubiquitous in the Indian market that we are often left wondering whether they’d been around for decades. Truth is, our national obsession with these hulking machines only dates back to the late 90s and early 2000s – an era where the Tata Safari and the Ford Endeavour were at the genesis.
2015

Small Car Big Aspirations

01/08/15
Ford is going all out to make a mark in the hotly contested compact sedan segment. So, does its all-new Figo Aspire deliver?

Sedan and Dusted

01/08/15
At the end of its fishing hook, Ford hung a sub- Four metre sedan packed with features unheard of in the segment and sound on road dynamics. Will people bite?

Back in the game

01/08/15
Ford India to debut one of the most sensational sub 4-metre sedan in the segment, the Figo Aspire!

Aspire To Lead?

01/08/15
Ford wants a piece of a fast expanding pie. But will the competition allow it?

Ahead of its class

25/07/15
With classy upholstery and a variety of of tech options, the Ford Figo Aspire feels like the most premium car in the sub-4-metre sedan segment, writes Arup Das

Figo Aspire aims to fill a void for the Blue Oval

17/07/15
With the new compact sedan, Ford is looking to move into the space vacated by the Ikon.

First look aspiring for the top spot

15/07/15
Ford is entering the compact sedan segment quite late, but the Figo Aspire has benefited from the time spent on developing it.