• Two new Advik Ford facilities to welcome customers to the Ford family and deliver an unparalleled sales and surprisingly affordable service experience
• Advik Ford facility at Saguna More, Patna to offer Sales, Service and Spares (3S) support; Takes the total number of Ford sales and service outlets to 11 in Bihar
• Ford’s compelling Utility Vehicle (UV) portfolio - Ford Freestyle, Ford EcoSport, & Ford Endeavour - to draw customers at Advik Ford’s brand new showroom at Airport Road

PATNA, August 04, 2018 – Committed to growing closer to customers in the region, Ford India today extended its sales and service reach in Bihar with the inauguration of Advik Ford facilities in the capital, Patna.

Led by Uday Shankar Ojha, Advik Ford facility supporting customers on Sales, Service, and Spares (3S) will be located at Saguna More, Khagaul Road, Near Curis Hospital, Patna.

Spread across 18,000 square feet, the Sales and Service facility at Advik Ford will be fully equipped with 16 service bays to deliver a differentiated experience to customers.

To extend its reach across the city and serve customers, an Advik Ford showroom will also be operational at Airport Sheikhpura Road, Opposite Kendriya Vidyalaya, Sheikhpura in Patna.

“At Ford, we are committed to delivering a differentiated experience to our customers with our world-class products and services,” said Anurag Mehrotra, president and managing director, Ford India. “With Advik Ford in Patna, we are proud to have more locations in Patna to deliver this experience and welcome customers to the Ford family.”

The new Advik Ford showroom(s) in Patna will showcase Ford’s most vibrant, feature rich and value for money product portfolio - including capable Utility Vehicles (UVs) like Ford EcoSport, Ford Endeavour, and the recently launched All-New Ford Freestyle.

Alongside the world-class products, Ford continues to bench-mark post-sales experience with its Surprisingly Affordable service through its network. Some of the path-breaking initiatives on offer at Advik Ford 3S facility at Saguna More in Patna will include:

Service Price Promise: A benchmark of transparency, the service price promise on Ford India website will allow customers to know the cost of periodic maintenance even before booking the service at Advik Ford. Using the Cost Calculator, customers carrying the print-out of the web quote will get treated to complete trust and transparency in service and parts pricing.

Ensuring Savings through Sub Assembly Levels for Repairs: For vehicles coming to Advik Ford for servicing, the ‘Sub Assembly Levels for Repairs’ will enable a substantial saving in the overall ownership costs by breaking up an auto part into sub-components.

Also, Ford’s customer-focused initiatives such as Pan-India Roadside Assistance, Quick Service Support*, Mobile Service Vans, Vehicle report card is part of the process across a network of 465 sales and service facilities in 267 cities across the country.

About Ford in India
Established in 1995, Ford in India manufactures and exports automobiles and engines made at its integrated manufacturing facility in Chennai, Tamil Nadu and Sanand, Gujarat. Ford’s current range of award-winning products in India includes the Ford EcoSport, Ford Figo, Ford Aspire, Ford Endeavour and Ford Mustang. Ford Operations in India also include Global Business Services, with offices in Chennai, New Delhi, and Coimbatore. Registered as Ford Motor Pvt. Ltd. (FMPL) as a legal entity, Global Business Services provides innovative solutions to nearly every Ford locations around the world - in areas of Information Technology, Product Engineering, Finance and Accounting, Automotive Financing, Material, Planning & Logistics, Marketing Sales and Service, Analytics, and Purchasing. Ford currently employs more than 14,000 hard-working, dedicated men and women across its operations in India. For more information, visit www.india.ford.com