• The new Ford dealership in Amritsar - Novelty Ford – now ready to welcome customers and deliver an unparalleled sales & service experience
• Most compelling value-for-money product portfolio on offer with Next-Gen Figo, Ford Aspire, All-New Ford EcoSport, Ford Endeavour and the iconic Ford Mustang
• Novelty Ford to offer Sales, Service and Spares (3S) support to customers; Expands the sales and service footprint in Punjab to 16 outlets

AMRITSAR, PUNJAB, March 06, 2018 – Going further in its commitment to delivering world-class products and service, Ford India today inaugurated its newest dealership, Novelty Ford, in Amritsar.

Located at 279 - East Mohan Nagar, Novelty Ford sprawls across 20673 Sq Ft to display Ford’s value-rich product portfolio along with 13 service bays to deliver a differentiated service experience.

“Trust, transparency and attentiveness are the hallmarks of Ford brand. With Novelty Ford, we are proud to have added one more location that will help us deliver this promise,” Vinay Raina, executive director, Marketing, Sales and Service, Ford India said while inaugurating the new dealership

On offer at Novelty Ford is the company’s world-class and safest products to suit the need of nearly every Indian consumer – comprising of Next-Gen Figo, Ford Aspire, All-New Ford EcoSport, Ford Endeavour and the iconic Ford Mustang.

Ford recently launched its most awarded Urban SUV EcoSport with several significant changes. The All-New Ford EcoSport has continued its winning streak, bagging all automotive awards in its category

Alongside offering world-class products, Ford continues to bench-mark post-sales experience with its #Surprisingly Affordable service through its network of over 465 sales and services facilities in 267 cities. Some of the path-breaking initiatives on offer at Novelty Ford include:

The promise of trust & transparency through Service Price Promise: A benchmark of transparency, the service price promise on Ford India website will allow customers to know the cost of periodic maintenance even before booking the service at Novelty Ford. Using the Cost Calculator, customers carrying the print-out of the web quote will get treated to complete trust and transparency in service and parts pricing.

Ensuring Savings through Sub Assembly Levels for Repairs: For vehicles coming to Novelty Ford for servicing, the ‘Sub Assembly Levels for Repairs’ will enable a substantial saving in the overall ownership costs by breaking up an auto part into sub-components.

Taking the total number of Ford dealerships in Amritsar to 3, Novelty Ford is led by Luvtesh Singh Sachdev as the dealer principal and strengthens the company’s offering.

Ford has a total of 16 Sales and Service facilities in the state of Punjab.

About Ford in India

Established in 1995, Ford in India manufactures and exports automobiles and engines made at its integrated manufacturing facility in Chennai, Tamil Nadu and Sanand, Gujarat. Ford’s current range of award-winning products in India includes the Ford EcoSport, Ford Figo, Ford Aspire, Ford Endeavour and Ford Mustang. Ford Operations in India also include Global Business Services. With offices in Chennai, New Delhi, and Coimbatore. Registered as Ford Motor Pvt. Ltd. (FMPL) as a legal entity, Global Business Services provides innovative solutions to nearly every Ford locations around the world in areas of IT, Product Engineering, Finance, Analytics, Logistics & Marketing Sales and Service among others. Ford currently employs more than 14,000 hard-working, dedicated men and women across its operations in India. For more information, visit www.india.ford.com