• Discover More with Ford – A unique comic book aims to drive home the message of Road Safety among Children


• Shop-floor visit & unique engagement zones for Children across Ford dealerships to spread the message of road safety during November 14-21

INDIA, November 14, 2019:To drive home the significance of safer and saner roads, Ford India launched several unique initiatives on the Children’s Day – including a specially created Comic Book titled Discover More with Ford.

A unique content initiative, the comic book inspires readers to be the change they wish to see in making travel safe – for drivers and pedestrians.

With Ford EcoSport as the narrator, the story highlights a day in the life of Dia - the lead character -- and how she never fails to follow traffic rules. Her courteous behaviour throughout the story makes her a role model not just for the kids travelling with her, but also the readers. Click here to download the book.

With illustrations by India’s leading children's book illustrator, comic book artist and animator - Priya Kuriyan & authored by Rohini Vij, professional storyteller and founder NutSpace Edtech, the book furthers Ford’s attempt in making people pause, reflect and discover – seeing Dia's courteous behaviour.

Besides the Comic Book, Ford dealerships will organize special on-ground engagement zones to sensitize kids on the significance of road safety with games like Spot the Hazards, Kaun Banega Safety Champion and Ditches & Bridges.

Children visiting the dealerships will also be given the tour of the service area, wearing safety gear specially made for them, and play the technician. In return of their participation, children will be given a gift hamper of safety kits including a safety champion badge, Discover More band and a board game on road safety.

Recently, Ford India also introduced a unique Discover Band, an elastic strap for the thumb that is intended to encourage responsible driving habits and make roads safer. The company in partnership with Nickelodeon has reached out to more than 500,000 children in 650 schools spread across India with the message of road safety and distributed Discover Bands.

Ford has been steadfast in its commitment to advocate for safer and saner roads and help people discover more in themselves through its longstanding Cartesy initiative. The initiative focuses on encouraging people to be courteous and respectful to others on the road, irrespective whether they are drivers or pedestrians.

About Ford in India
Established in 1995, Ford in India manufactures, and exports automobiles and engines made at its integrated manufacturing facility in Chennai, Tamil Nadu and Sanand, Gujarat. Ford’s current range of award-winning products in India includes the Ford EcoSport, Ford Freestyle, Ford Figo, Ford Aspire, Ford Endeavour and Ford Mustang. Ford Operations in India also include Global Business Services, with offices in Chennai, New Delhi, and Coimbatore. Registered as Ford Motor Pvt. Ltd. (FMPL), Global Business Services provides innovative solutions to nearly every Ford locations around the world -- in areas of Information Technology, Product Engineering, Finance and Accounting, Automotive Financing, Material, Planning & Logistics, Marketing Sales and Service, Analytics, and Purchasing. Ford currently employs more than 14,000 hard-working, dedicated men and women across its operations in India. For more information, visit www.india.ford.com