Home > About Ford > Media > Newsroom > 2019 > Ford Continues To Inspire with #DiscoverMoreInYou Campaign; Delivers Good Samaritan Message with Latest TVC
Ford Continues To Inspire with #DiscoverMoreInYou Campaign; Delivers Good Samaritan Message with Latest TVC
12/06/19

New Delhi, India, June 12, 2019 – After grabbing attention with a thought-provoking message on the issue of road rage, Ford India today presented another emotive story as part of its latest brand campaign – Discover the More in You.

The second in the series of three, the latest message from the campaign encourages viewers to lend a helping hand to those in need.

Aptly titled A Helping Hand, the latest story features a father-son duo driving through a city in their Ford EcoSport where they spot a crowd on the roadside. On closer inspection, they identify it to be an accident, with several onlookers unwilling to help. The son, driven by sympathy for the victim, asks the father if they will also experience apathy if in a similar situation. The moment leads to a discovery for the father, who first assures him of driving a vehicle that prioritizes safety and then, sets an example for his son to follow.

Click here to see what the discovery finally leads to. [You can also click here to download the TVC.] The second commercial in the series goes on-air on television and social channels during the ICC World Cup on Wednesday, June 12.

Through these emotional stories, Ford’s campaign is touching upon pertinent issues that grip our society and require a discussion and debate. The campaign shows the owners taking actions, and being the change needed to build a better India.

“Our latest campaign - Discover the More in You - draws from experiences of our customers for whom the situations in Ford UVs lead to self-discovery, making them choose what’s right,” said Rahul Gautam, vice president, marketing, Ford India. “Much like the first message on being the bigger person and avoid road rage, we hope the message of good Samaritans will encourage more to play their part and make travel safe for all,”

BBDO’s first creative campaign for Ford India has been led under the creative supervision of Josy Paul, Anunay Rai & Gaurangi Mathur. The three TVCs have been directed by ace filmmaker Shimit Amin.

Apart from being a leader in the UV segment, the company continues to advocate for safer and saner roads through Ford #Cartesy and Driving Skills for Life programs.

The company recently conducted a road safety survey - covering 10 cities - to unravel the behaviour and attitude of average Indian road users. Nearly 41% of respondents in the survey admitted to not taking an accident victim to the hospital. Much like the commercial, the Ford Cartesy survey urges users to stay cautious, compliant and courteous to make our roads safer. You may read the full survey here: https://ford.to/2JT7Rip

Ford’s Utility Vehicle Portfolio
Ford sells India’s most robust and capable award-winning utility vehicles to meet the diverse needs of Indian customers. From CUV Ford Freestyle for young, SUV aspirants; to compact SUV Ford EcoSport for families and premium SUV Ford Endeavour for off-roading enthusiasts, Ford UVs deliver more than what customers want at different price points.

About Ford in India
Established in 1995, Ford in India manufactures and exports automobiles and engines made at its integrated manufacturing facility in Chennai, Tamil Nadu and Sanand, Gujarat. Ford’s current range of award-winning products in India includes the Ford EcoSport, Ford Freestyle, Ford Figo, Ford Aspire, Ford Endeavour and Ford Mustang. Ford Operations in India also include Global Business Services, with offices in Chennai, New Delhi, and Coimbatore. Registered as Ford Motor Pvt. Ltd. (FMPL) as a legal entity, Global Business Services provides innovative solutions to nearly every Ford locations around the world -- in areas of Information Technology, Product Engineering, Finance and Accounting, Automotive Financing, Material, Planning & Logistics, Marketing Sales and Service, Analytics, and Purchasing. Ford currently employs more than 14,000 hard-working, dedicated men and women across its operations in India. For more information, visit www.india.ford.com

Contacts
Kapil Sharma
+91-9873078122
ksharma6@ford.com
Nikhil Gulati
+91-9810584415
gnikhil1@ford.com

New Delhi, India, June 12, 2019 – After grabbing attention with a thought-provoking message on the issue of road rage, Ford India today presented another emotive story as part of its latest brand campaign – Discover the More in You.

The second in the series of three, the latest message from the campaign encourages viewers to lend a helping hand to those in need.

Aptly titled A Helping Hand, the latest story features a father-son duo driving through a city in their Ford EcoSport where they spot a crowd on the roadside. On closer inspection, they identify it to be an accident, with several onlookers unwilling to help. The son, driven by sympathy for the victim, asks the father if they will also experience apathy if in a similar situation. The moment leads to a discovery for the father, who first assures him of driving a vehicle that prioritizes safety and then, sets an example for his son to follow.

Click here to see what the discovery finally leads to. [You can also click here to download the TVC.] The second commercial in the series goes on-air on television and social channels during the ICC World Cup on Wednesday, June 12.

Through these emotional stories, Ford’s campaign is touching upon pertinent issues that grip our society and require a discussion and debate. The campaign shows the owners taking actions, and being the change needed to build a better India.

“Our latest campaign - Discover the More in You - draws from experiences of our customers for whom the situations in Ford UVs lead to self-discovery, making them choose what’s right,” said Rahul Gautam, vice president, marketing, Ford India. “Much like the first message on being the bigger person and avoid road rage, we hope the message of good Samaritans will encourage more to play their part and make travel safe for all,”

BBDO’s first creative campaign for Ford India has been led under the creative supervision of Josy Paul, Anunay Rai & Gaurangi Mathur. The three TVCs have been directed by ace filmmaker Shimit Amin.

Apart from being a leader in the UV segment, the company continues to advocate for safer and saner roads through Ford #Cartesy and Driving Skills for Life programs.

The company recently conducted a road safety survey - covering 10 cities - to unravel the behaviour and attitude of average Indian road users. Nearly 41% of respondents in the survey admitted to not taking an accident victim to the hospital. Much like the commercial, the Ford Cartesy survey urges users to stay cautious, compliant and courteous to make our roads safer. You may read the full survey here: https://ford.to/2JT7Rip

Ford’s Utility Vehicle Portfolio
Ford sells India’s most robust and capable award-winning utility vehicles to meet the diverse needs of Indian customers. From CUV Ford Freestyle for young, SUV aspirants; to compact SUV Ford EcoSport for families and premium SUV Ford Endeavour for off-roading enthusiasts, Ford UVs deliver more than what customers want at different price points.

About Ford in India
Established in 1995, Ford in India manufactures and exports automobiles and engines made at its integrated manufacturing facility in Chennai, Tamil Nadu and Sanand, Gujarat. Ford’s current range of award-winning products in India includes the Ford EcoSport, Ford Freestyle, Ford Figo, Ford Aspire, Ford Endeavour and Ford Mustang. Ford Operations in India also include Global Business Services, with offices in Chennai, New Delhi, and Coimbatore. Registered as Ford Motor Pvt. Ltd. (FMPL) as a legal entity, Global Business Services provides innovative solutions to nearly every Ford locations around the world -- in areas of Information Technology, Product Engineering, Finance and Accounting, Automotive Financing, Material, Planning & Logistics, Marketing Sales and Service, Analytics, and Purchasing. Ford currently employs more than 14,000 hard-working, dedicated men and women across its operations in India. For more information, visit www.india.ford.com

Contacts
Kapil Sharma
+91-9873078122
ksharma6@ford.com
Nikhil Gulati
+91-9810584415
gnikhil1@ford.com