• The limited ‘Blu’ edition of Ford Aspire - the most feature and value-rich compact sedan – to be available at INR 750,900 (Petrol) & INR 830,900 (Diesel)
• Ford Aspire Blu Edition to feature dual tone roof, sporty decals, absolute black grille and alloys and blue themed interiors
• Aspire Blu to continue delivering substantial value with segment-first 5-Year/ 100,000 KM warranty & lowest scheduled service and maintenance costs in the segment
• Ford Aspire Blu in Titanium variant to offer standard dual airbags for safety and segment-best connectivity with a 7-inch touchscreen with built-in navigation

NEW DELHI, India, May 10, 2019: With the country getting ready to support India colours at the upcoming Cricket World Cup, Ford India has launched a Special ‘Blu’ Edition of its compact-sedan Aspire.

Styled to meet the expectations of the fan as well as the enthusiast, the Limited Edition Aspire Blu is an all-rounder, thanks to the distinct design, purposeful technology, unmatched power and safety on offer.

Available in the manual transmission of Titanium variant, the Aspire Blu is priced at INR 750,900 (Petrol 1.2L) & INR 830,900 (Diesel, 1.5L) and available in three complementary shades - White, Moondust Silver and Smoke.

“The Ford Aspire Blu Edition celebrates the spirit of style, power and performance,” said Vinay Raina, executive director, Marketing, Sales and Service, Ford India. “Thanks to the 5-year warranty on offer, the Ford Aspire Blu will deliver complete peace-of-mind to consumers, enabling them to enjoy the game as much as the car ownership experience.”

Scoring Big on Power
Delivering Ford’s fun-to-drive DNA in the new Aspire Blu is the small, light and fuel efficient three-cylinder 1.2L TiVCT petrol engine. The naturally aspirated engine generates best-in-class 96 PS of peak power and 120 Nm of torque while delivering a fuel efficiency of 20.4 KM/L.

For the Diesel lovers, Ford Aspire Blu comes with the trusted 1.5L TDCi engine delivering class-leading 100 PS peak power, 215 Nm of torque and fuel economy of 26.1 KM/L.

A Style Icon in Blue
The Aspire Blu has been styled to win hearts and complement every match. The absolute black grille mesh encased in a black front grille surround, and the dual tone roof makes the car stand apart and make a statement.

The fog lamps in the new Aspire are harmoniously integrated into the front bumper and come with a Blue touch. The Aspire Blu also features a Premium Black Finish Alloys and 15-inch tyres to deliver confidence and planted drive dynamics.

The cabin of Ford Aspire Blu features stylish blue themed interiors including a leather-wrapped steering wheel to add to the premiumness. The cabin also remains well-equipped with several convenience features including push-button start/stop, rear parking sensors, USB slots among many others.

Scoring High On Safety, Convenience & Affordability
Like all Ford’s, Aspire Blu also makes safety a top priority and will offer two front airbags as standard. Going beyond airbags, Ford Aspire Blu will offer several features to enhance occupant safety such as Anti-Lock Braking System (ABS) with Electronic Brake-force Distribution (EBD), helping drivers with better grip, while keeping the drive smooth.

High on technology and convenience, the Aspire Blu will offer a host of convenience features, including embedded satellite navigation, an infotainment system with 7-inch touchscreen & Bluetooth connectivity, rear-view camera, remote central locking, automatic air-conditioner and power windows among others.

Ensuring complete peace-of-mind, the Ford Aspire Blu will come with a first-in-class five-year or 100,000 KM warranty, which includes 2-year factory warranty and 3-year extended warranty.

The Ford Aspire Blu is produced at Ford India’s Sanand Factory in Gujarat, for consumers in India and all around the world.

About Ford in India
Established in 1995, Ford in India manufactures and exports automobiles and engines made at its integrated manufacturing facility in Chennai, Tamil Nadu and Sanand, Gujarat. Ford’s current range of award-winning products in India includes the Ford EcoSport, Ford Freestyle, Ford Figo, Ford Aspire, Ford Endeavour and Ford Mustang. Ford Operations in India also include Global Business Services, with offices in Chennai, New Delhi, and Coimbatore. Registered as Ford Motor Pvt. Ltd. (FMPL) as a legal entity, Global Business Services provides innovative solutions to nearly every Ford locations around the world -- in areas of Information Technology, Product Engineering, Finance and Accounting, Automotive Financing, Material, Planning & Logistics, Marketing Sales and Service, Analytics, and Purchasing. Ford currently employs more than 14,000 hard-working, dedicated men and women across its operations in India. For more information, visit www.india.ford.com

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