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Ford Strengthens Value Proposition of Figo, Freestyle, Aspire; Introduces 2020 BSVI Compliant Range
19/02/20
  • Attractive prices for the BSVI Figo, Freestyle & Aspire showcase Ford’s commitment to delivering surprisingly affordable ownership costs to its customers
  • Ford committed to providing the power of choice to customers with both petrol & diesel engines on offer
  • 2020 Ford Figo, Freestyle and Aspire to offer a standard 3-year or 100,000-KM warranty & lowest-in-class cost of ownership
  • All three models to continue their safety & connectivity leadership with six airbags, FordPassTM, touchscreen infotainment, embedded navigation & more

NEW DELHI, India, February 19, 2020: After taking the industry by surprise with nearly unchanged prices for the 2020 Ford EcoSport, Ford today strengthened the value proposition of its products with the introduction of 2020 Figo, Freestyle & Aspire at attractive price points.

Fully-equipped with Bharat Stage VI emission norms, the 2020 lineup delivers on Ford’s promise to ensure the power of choice to customers by continuing both petrol and diesel engines across all variants and models.

The 2020 Ford Figo is available at a starting price of INR 539 000 while India’s first compact utility vehicle 2020 Ford Freestyle has been introduced at INR 589 000 for the base variant.

The 2020 Ford Aspire will now be sold at a price tag starting from INR 599 000 with the top Titanium+ variant revised to INR 744 000 from INR 782 400 for petrol and INR 834 000 from INR 862 400 for diesel. The Ford Aspire lineup also includes a diesel entry variant especially created for fleet owners, priced at INR 707 000.

The 2020 Ford Freestyle Titanium+ will also see a revision in prices to INR 729 000 from INR 756 400 for petrol and INR 819 000 from INR 836 900 for diesel.

“We have been working relentlessly to make our products surprisingly affordable – both at the point of sale and service,” said Anurag Mehrotra, President & Managing Director, Ford India. “Thanks to increased localization & alignment of features, we have been able to keep the prices virtually unchanged, thereby passing on the benefits to consumers directly.”

Strengthening their value for money credentials, the 2020 Ford Figo, Freestyle & Aspire lineup will offer standard 3-year or 100,000 KM factory warranty. The 3-year standard warranty further compliments all Ford cars’ benchmark ownership costs and longer service intervals of 10,000 KM, compared to 5,000 KM for most other competing models.

Apart from segment-best ownership costs and attractive purchase price, all three models will offer Ford’s globally-renowned mobility and connectivity solution FordPassTM at no additional cost. In line with the company’s commitment to delivering 100% connectivity, FordPassTM will be available as a standard feature across all BSVI compliant Ford cars.

All variants of 2020 Ford Figo, Ford Freestyle & Ford Aspire will come with a factory-fitted, cloud-connected device that will communicate with vehicle owners in real-time via the FordPassTM smartphone application.

Ford owners will be able to perform several vehicle operations -- like locking or unlocking a vehicle, know remaining fuel levels & distance to empty & locating their vehicle–remotely, via the FordPassTM app. Existing Ford owners too will be able to use FordPassTM app to locate dealers, find directions, access service history at the touch of a button.

The 2020 Ford Figo, Freestyle & Aspire will continue offering unmatched fun-to-drive capabilities, safety, connectivity & convenience with:

  • Ford’s trusted and reliable, BSVI 1.5l TDCi diesel engine that delivers best-in-class 100 PS power and 215 Nm of Torque
  • Ford’s latest three-cylinder 1.2-liter Ti-VCT petrol engine that delivers segment-best 96 PS of power & 119 Nm of torque
  • Fast and precise five-speed manual transmission
  • Up to six airbags for enhanced protection for the driver and as well as passengers
  • A touchscreen-based, infotainment system & embedded navigation on most variants
  • Class-leading convenience with driver assistance features like automatic headlamps, electrochromic mirror, rain-sensing wipers, push-button start and scores of other intuitive features*
  • Attractive prices for the BSVI Figo, Freestyle & Aspire showcase Ford’s commitment to delivering surprisingly affordable ownership costs to its customers
  • Ford committed to providing the power of choice to customers with both petrol & diesel engines on offer
  • 2020 Ford Figo, Freestyle and Aspire to offer a standard 3-year or 100,000-KM warranty & lowest-in-class cost of ownership
  • All three models to continue their safety & connectivity leadership with six airbags, FordPassTM, touchscreen infotainment, embedded navigation & more

NEW DELHI, India, February 19, 2020: After taking the industry by surprise with nearly unchanged prices for the 2020 Ford EcoSport, Ford today strengthened the value proposition of its products with the introduction of 2020 Figo, Freestyle & Aspire at attractive price points.

Fully-equipped with Bharat Stage VI emission norms, the 2020 lineup delivers on Ford’s promise to ensure the power of choice to customers by continuing both petrol and diesel engines across all variants and models.

The 2020 Ford Figo is available at a starting price of INR 539 000 while India’s first compact utility vehicle 2020 Ford Freestyle has been introduced at INR 589 000 for the base variant.

The 2020 Ford Aspire will now be sold at a price tag starting from INR 599 000 with the top Titanium+ variant revised to INR 744 000 from INR 782 400 for petrol and INR 834 000 from INR 862 400 for diesel. The Ford Aspire lineup also includes a diesel entry variant especially created for fleet owners, priced at INR 707 000.

The 2020 Ford Freestyle Titanium+ will also see a revision in prices to INR 729 000 from INR 756 400 for petrol and INR 819 000 from INR 836 900 for diesel.

“We have been working relentlessly to make our products surprisingly affordable – both at the point of sale and service,” said Anurag Mehrotra, President & Managing Director, Ford India. “Thanks to increased localization & alignment of features, we have been able to keep the prices virtually unchanged, thereby passing on the benefits to consumers directly.”

Strengthening their value for money credentials, the 2020 Ford Figo, Freestyle & Aspire lineup will offer standard 3-year or 100,000 KM factory warranty. The 3-year standard warranty further compliments all Ford cars’ benchmark ownership costs and longer service intervals of 10,000 KM, compared to 5,000 KM for most other competing models.

Apart from segment-best ownership costs and attractive purchase price, all three models will offer Ford’s globally-renowned mobility and connectivity solution FordPassTM at no additional cost. In line with the company’s commitment to delivering 100% connectivity, FordPassTM will be available as a standard feature across all BSVI compliant Ford cars.

All variants of 2020 Ford Figo, Ford Freestyle & Ford Aspire will come with a factory-fitted, cloud-connected device that will communicate with vehicle owners in real-time via the FordPassTM smartphone application.

Ford owners will be able to perform several vehicle operations -- like locking or unlocking a vehicle, know remaining fuel levels & distance to empty & locating their vehicle–remotely, via the FordPassTM app. Existing Ford owners too will be able to use FordPassTM app to locate dealers, find directions, access service history at the touch of a button.

The 2020 Ford Figo, Freestyle & Aspire will continue offering unmatched fun-to-drive capabilities, safety, connectivity & convenience with:

  • Ford’s trusted and reliable, BSVI 1.5l TDCi diesel engine that delivers best-in-class 100 PS power and 215 Nm of Torque
  • Ford’s latest three-cylinder 1.2-liter Ti-VCT petrol engine that delivers segment-best 96 PS of power & 119 Nm of torque
  • Fast and precise five-speed manual transmission
  • Up to six airbags for enhanced protection for the driver and as well as passengers
  • A touchscreen-based, infotainment system & embedded navigation on most variants
  • Class-leading convenience with driver assistance features like automatic headlamps, electrochromic mirror, rain-sensing wipers, push-button start and scores of other intuitive features*

Contacts:

Contacts:

Kapil Sharma
+91-98373078122
ksharma6@ford.com

Kapil Sharma
+91-98373078122
ksharma6@ford.com

Nikhil Gulati
+91-9810584415
gnikhil1@ford.com

Nikhil Gulati
+91-9810584415
gnikhil1@ford.com

Annexure: The variant wise price of details of BSVI 2020 Ford Freestyle, Aspire & Figo Vs BSIV compliant outgoing models. (Ex-Showroom, Delhi):

Variants New Price Old Price
2020 Ford Aspire BS-VI Ford Aspire BS-IV
FORD ASPIRE – 1.2l Ti-VCT PETROL
Ambiente INR 599000 INR 598500
Trend INR 659000 INR 663400
Titanium INR 709000 INR 737400
Titanium+ INR 744000 INR 782400
FORD ASPIRE – 1.5l TDCi DIESEL
Trend INR 749000 INR 737400
Titanium INR 799000 INR 817400
Titanium+ INR 834000 INR 862400
Variants New Price Old Price
2020 Ford Freestyle BS-VI Ford Freestyle BS-IV
FORD FREESTYLE – 1.2l Ti-VCT PETROL
Ambiente INR 589000 INR 591400
Trend INR 644000 INR 681400
Titanium INR 694000 INR  721400
Titanium+ INR 729000 INR 756400
FORD FREESTYLE – 1.5l TDCi DIESEL
Trend INR 734000 INR 745900
Titanium INR 784000 INR 790900
Titanium+ INR 819000 INR 836900
Variants New Price Old Price
2020 Ford Figo BS-VI Ford Figo BS-IV
FORD FIGO – 1.2l Ti-VCT PETROL
Ambiente INR 539000 INR 523000
Trend (New Variant) INR 599000 NA
Titanium INR 635000 INR 599900
Titanium Blu INR 695000 INR 664900
FORD FIGO – 1.5l TDCi DIESEL
Trend (New Variant) INR 686000 NA
Titanium INR 725000 INR 689900
Titanium Blu INR 785000 INR 754900

About Ford in India

Established in 1995, Ford in India manufactures and exports automobiles and engines made at its integrated manufacturing facility in Chennai, Tamil Nadu and Sanand, Gujarat. Ford’s current range of award-winning products in India includes the Ford EcoSport, Ford Freestyle, Ford Figo, Ford Aspire, Ford Endeavour and Ford Mustang. Ford operations in India also include Global Business Services, with offices in Chennai, New Delhi, and Coimbatore. Registered as Ford Motor Pvt. Ltd. (FMPL) as a legal entity, Global Business Services provides innovative solutions to nearly every Ford locations around the world -- in areas of Information Technology, Product Engineering, Finance and Accounting, Automotive Financing, Material, Planning & Logistics, Marketing Sales and Service, Analytics, and Purchasing. Ford currently employs more than 14,000 hard-working, dedicated men and women across its operations in India. For more information, visit www.india.ford.com

 

Annexure: The variant wise price of details of BSVI 2020 Ford Freestyle, Aspire & Figo Vs BSIV compliant outgoing models. (Ex-Showroom, Delhi):

Variants New Price Old Price
2020 Ford Aspire BS-VI Ford Aspire BS-IV
FORD ASPIRE – 1.2l Ti-VCT PETROL
Ambiente INR 599000 INR 598500
Trend INR 659000 INR 663400
Titanium INR 709000 INR 737400
Titanium+ INR 744000 INR 782400
FORD ASPIRE – 1.5l TDCi DIESEL
Trend INR 749000 INR 737400
Titanium INR 799000 INR 817400
Titanium+ INR 834000 INR 862400
Variants New Price Old Price
2020 Ford Freestyle BS-VI Ford Freestyle BS-IV
FORD FREESTYLE – 1.2l Ti-VCT PETROL
Ambiente INR 589000 INR 591400
Trend INR 644000 INR 681400
Titanium INR 694000 INR  721400
Titanium+ INR 729000 INR 756400
FORD FREESTYLE – 1.5l TDCi DIESEL
Trend INR 734000 INR 745900
Titanium INR 784000 INR 790900
Titanium+ INR 819000 INR 836900
Variants New Price Old Price
2020 Ford Figo BS-VI Ford Figo BS-IV
FORD FIGO – 1.2l Ti-VCT PETROL
Ambiente INR 539000 INR 523000
Trend (New Variant) INR 599000 NA
Titanium INR 635000 INR 599900
Titanium Blu INR 695000 INR 664900
FORD FIGO – 1.5l TDCi DIESEL
Trend (New Variant) INR 686000 NA
Titanium INR 725000 INR 689900
Titanium Blu INR 785000 INR 754900

About Ford in India

Established in 1995, Ford in India manufactures and exports automobiles and engines made at its integrated manufacturing facility in Chennai, Tamil Nadu and Sanand, Gujarat. Ford’s current range of award-winning products in India includes the Ford EcoSport, Ford Freestyle, Ford Figo, Ford Aspire, Ford Endeavour and Ford Mustang. Ford operations in India also include Global Business Services, with offices in Chennai, New Delhi, and Coimbatore. Registered as Ford Motor Pvt. Ltd. (FMPL) as a legal entity, Global Business Services provides innovative solutions to nearly every Ford locations around the world -- in areas of Information Technology, Product Engineering, Finance and Accounting, Automotive Financing, Material, Planning & Logistics, Marketing Sales and Service, Analytics, and Purchasing. Ford currently employs more than 14,000 hard-working, dedicated men and women across its operations in India. For more information, visit www.india.ford.com