NEW DELHI, India, February 11, 2021: Ford India -- in its continuing efforts to encourage drivers to be courteous and respectful to others on road – today released the findings of its annual road safety survey.
In its third wave, the Ford Cartesy survey brings forth underlying triggers and barriers to ideal road behaviour and highlights the need for an extensive and holistic Road Safety Education program to lay the foundations for safer and saner road use.
Revelations from Ford Cartesy Survey highlight:
Looking through the prism of the 3-Pillar framework of Compliance, Caution and Compassion, Ford Cartesy Survey dug further into the deep ‘Attitudinal vs. Behavioural’ analysis of drivers and commuters, categorizing them in four personality types:
The Oblivious: Road users who display the least idealistic behaviour; characterized as impulsive, preoccupied & lacking knowledge of road rules & safety guidelines | The Assured: Appear easy-going, but prone to demonstrating aggression, competitiveness and entitlement at the smallest triggers. They claim to know their way around rules |
The Pretentious: Aware of road rules and ideal behaviour. But quick to deviate from doing the right thing and are ready with justifications that explain their behaviour | The Idealist: Not just law-abiding and self-aware, but do not break rules unless there is an emergency or a “compulsion beyond control” |
The Ford Cartesy Road Safety Survey highlights:
Of the six major metros, Kolkata and Chennai took lead on all Cartesy scores with the highest proportion of Idealists – 22% and 20% respectively. Delhi and Bangalore showed a lot of room for improvement with the highest proportion of Oblivious – 49% and 62% respectively.
Mumbai and Hyderabad acquired third and fourth positions respectively with 21% each of the Oblivious. Attitudinal stereotypes influence city performance on Cartesy. Cities with a greater proportion of ‘The Oblivious’ have the lowest Cartesy scores.
“At Ford, we not only offer enhanced safety in our vehicles but believe that small changes we make in our attitude and behaviour go a long way in ensuring that our roads become safer,” said Vinay Raina, executive director – Marketing, Sales & Service at Ford India. “The Ford Cartesy survey in its third year is not a critique of users, road infrastructure or enforcement authorities but highlights how ‘mindfulness’ demonstrated by every single citizen can help makes roads a safer and saner place.”
Ford India’s Cartesy Campaign aims to encourage drivers to be courteous behind the wheels while highlighting behavioural issues that impact safe driving in India.
In this edition of the survey, a total of 1,561 interviews were conducted across 6 metro cities – Delhi, Mumbai, Bangalore, Kolkata, Chennai, and Hyderabad. Each city was divided into five zones (East, West, North, South and Central) and respondents were interviewed from each zone to ensure a fair representation across a city. 78% of the respondents were males and remaining females.
Detailed findings of the Ford Cartesy Survey:
COMPLIANCE
Questions | Del | Mum | Chen | Balr | Hyd | Kol | Idealist | Pretentious | Assured | Oblivious | Male | Fem | 22-34 Yrs |
35-44 Yrs | 45+ Yrs |
R – Do not talk on the phone | 53 | 44 | 42 | 48 | 34 | 30 | 82 | 87 | 34 | 20 | 43 | 63 | 45 | 41 | 48 |
S - Do not drive on the wrong side | 49 | 43 | 45 | 52 | 37 | 35 | 90 | 85 | 29 | 19 | 45 | 63 | 46 | 41 | 42 |
D – Use dipper at night | 29 | 45 | 55 | 32 | 33 | 71 | 62 | 81 | 41 | 20 | 42 | 55 | 40 | 46 | 49 |
R - Do not drive under influence | 54 | 48 | 45 | 45 | 47 | 38 | 95 | 84 | 42 | 21 | 47 | 67 | 51 | 44 | 44 |
P - Stop before Stop line | 27 | 51 | 61 | 29 | 37 | 69 | 70 | 79 | 44 | 21 | 44 | 55 | 39 | 50 | 53 |
D - Follow road signs | 25 | 44 | 67 | 36 | 35 | 69 | 88 | 77 | 38 | 24 | 44 | 53 | 44 | 45 | 51 |
P - Carry required documents | 29 | 46 | 63 | 34 | 39 | 70 | 76 | 79 | 44 | 23 | 45 | 54 | 44 | 47 | 53 |
R - Do not drive rash | 61 | 49 | 43 | 49 | 41 | 41 | 95 | 84 | 41 | 29 | 49 | 58 | 51 | 44 | 45 |
D - Use indicator while changing lanes | 28 | 47 | 65 | 35 | 38 | 72 | 82 | 81 | 44 | 22 | 45 | 57 | 45 | 47 | 53 |
S - Wear Seat Belts in front row | 29 | 43 | 74 | 35 | 43 | 66 | 92 | 77 | 44 | 25 | 46 | 56 | 44 | 49 | 55 |
S - Comply by traffic lights | 32 | 40 | 69 | 36 | 41 | 72 | 89 | 77 | 50 | 21 | 46 | 57 | 44 | 53 | 51 |
P – Only Park at authorized parking | 30 | 44 | 66 | 37 | 43 | 74 | 78 | 85 | 49 | 21 | 47 | 56 | 44 | 50 | 55 |
D - Drive in the correct lane | 34 | 52 | 69 | 33 | 35 | 70 | 89 | 80 | 44 | 25 | 48 | 55 | 46 | 47 | 57 |
CAUTION
Questions | Del | Mum | Chen | Balr | Hyd | Kol | Idealist | Pretentious | Assured | Oblivious | Male | Fem | 22-34 Yrs | 35-44 Yrs | 45+ Yrs |
A – Do not have kids sit in front row of the car | 50 | 46 | 33 | 50 | 32 | 15 | 66 | 8 | 29 | 18 | 39 | 32 | 41 | 38 | 32 |
A - Don’t multitask while driving | 20 | 33 | 59 | 27 | 33 | 67 | 76 | 73 | 38 | 14 | 38 | 49 | 38 | 40 | 45 |
A - Avoid driving if feeling sleepy | 26 | 36 | 56 | 32 | 37 | 61 | 49 | 77 | 38 | 20 | 39 | 50 | 38 | 43 | 45 |
T - Overtake from right | 29 | 36 | 56 | 32 | 33 | 62 | 59 | 75 | 42 | 17 | 41 | 46 | 37 | 41 | 50 |
R - Careful when I see 'baby on board’ car sign | 24 | 33 | 63 | 30 | 35 | 69 | 66 | 77 | 41 | 17 | 41 | 49 | 41 | 41 | 47 |
A - Don’t lose my cool while driving | 30 | 36 | 61 | 30 | 32 | 67 | 66 | 72 | 45 | 18 | 41 | 49 | 39 | 45 | 46 |
T - Don’t abandon vehicle in public places |
29 | 39 | 64 | 25 | 32 | 67 | 73 | 74 | 41 | 19 | 40 | 53 | 40 | 43 | 48 |
R - Drive slowly in populated areas | 27 | 36 | 65 | 34 | 35 | 63 | 81 | 74 | 41 | 18 | 42 | 49 | 43 | 42 | 47 |
C - Ensure defoggers are working | 31 | 33 | 64 | 30 | 35 | 68 | 73 | 76 | 42 | 19 | 42 | 51 | 41 | 42 | 50 |
T- Don’t stop abruptly on the road | 28 | 37 | 62 | 33 | 37 | 66 | 69 | 73 | 48 | 18 | 42 | 52 | 42 | 45 | 46 |
C - Check mirror settings before driving | 28 | 37 | 66 | 32 | 35 | 65 | 73 | 77 | 40 | 20 | 43 | 49 | 41 | 46 | 45 |
C- Switch off engine while refuelling | 29 | 38 | 65 | 33 | 33 | 66 | 79 | 78 | 42 | 18 | 42 | 52 | 40 | 45 | 50 |
A - Don’t take my eyes off while driving | 28 | 40 | 68 | 31 | 35 | 63 | 82 | 73 | 44 | 19 | 42 | 54 | 43 | 43 | 49 |
C – Service my car at authorized service station and use genuine spare parts |
29 | 40 | 66 | 29 | 36 | 66 | 84 | 74 | 43 | 19 | 43 | 50 | 42 | 46 | 47 |
C - Immediately address issues | 28 | 40 | 68 | 29 | 34 | 67 | 79 | 78 | 42 | 19 | 43 | 50 | 42 | 46 | 48 |
R - Careful when I see a ‘Learner’ sign on a car | 30 | 42 | 65 | 32 | 32 | 67 | 75 | 77 | 43 | 18 | 43 | 50 | 39 | 47 | 50 |
R - Careful during rainy season to avoid skidding | 27 | 40 | 70 | 31 | 38 | 62 | 77 | 79 | 42 | 19 | 44 | 48 | 40 | 47 | 50 |
T - Drive on low beam in city roads | 33 | 40 | 63 | 32 | 35 | 69 | 72 | 79 | 48 | 18 | 44 | 51 | 41 | 47 | 51 |
A - Use child locks when driving with kids | 30 | 37 | 74 | 30 | 40 | 63 | 76 | 79 | 42 | 21 | 44 | 51 | 45 | 45 | 48 |
T - Maintain safe distance from vehicle ahead |
25 | 40 | 71 | 32 | 34 | 71 | 77 | 78 | 44 | 21 | 44 | 53 | 43 | 47 | 50 |
T- Careful when I open car door | 29 | 39 | 71 | 37 | 35 | 68 | 86 | 78 | 44 | 21 | 45 | 55 | 44 | 49 | 50 |
COMPASSION
Questions | Del | Mum | Chen | Balr | Hyd | Kol | Idealist | Pretentious | Assured | Oblivious | Male | Fem | 22-34 Yrs | 35-44 Yrs | 45+ Yrs |
En – Prefer carpools to go to work | 30 | 36 | 54 | 32 | 30 | 55 | 31 | 75 | 38 | 21 | 38 | 46 | 36 | 39 | 46 |
C - Wait patiently if someone is blocking the way while struggling to take a U-turn |
25 | 39 | 62 | 28 | 35 | 63 | 69 | 76 | 40 | 18 | 40 | 51 | 37 | 46 | 46 |
En - Do not throw eatables, empty wrappers, pealed fruits on the road | 25 | 37 | 67 | 30 | 38 | 60 | 62 | 78 | 42 | 18 | 42 | 49 | 39 | 44 | 48 |
Em - Help an accident victim | 31 | 36 | 67 | 25 | 35 | 66 | 82 | 74 | 41 | 19 | 42 | 50 | 42 | 46 | 44 |
C - Get out of my car and navigate the traffic if there is an unmanned signal that is not working |
30 | 39 | 65 | 34 | 33 | 63 | 69 | 77 | 42 | 20 | 43 | 49 | 39 | 45 | 50 |
Em - Help someone with a vehicle breakdown | 28 | 40 | 70 | 27 | 39 | 59 | 69 | 79 | 40 | 20 | 43 | 49 | 40 | 45 | 50 |
C - Wait patiently for my turn if the signal is not working | 27 | 42 | 68 | 29 | 37 | 63 | 77 | 76 | 40 | 21 | 43 | 50 | 42 | 45 | 49 |
Ep - Give up my parking space for an elderly/ female driver |
32 | 35 | 66 | 30 | 37 | 69 | 74 | 76 | 41 | 22 | 43 | 51 | 40 | 47 | 49 |
Em - Help someone if the car is stuck in the middle of the road | 27 | 40 | 69 | 26 | 37 | 69 | 74 | 78 | 42 | 20 | 44 | 48 | 38 | 48 | 51 |
Ep- Careful notto block another vehicle while parking | 29 | 39 | 66 | 30 | 34 | 70 | 76 | 78 | 41 | 20 | 44 | 49 | 43 | 45 | 49 |
Emp - Slow down near hospitals or schools | 25 | 44 | 71 | 31 | 36 | 63 | 80 | 77 | 41 | 20 | 44 | 49 | 42 | 47 | 48 |
C- Alert the nearest traffic officer if I see someone driving rash or under influence |
30 | 39 | 69 | 31 | 37 | 66 | 79 | 76 | 45 | 19 | 43 | 54 | 45 | 45 | 47 |
Ep – On a rainy day, am careful not to splash water on pedestrians or two wheelers |
29 | 44 | 71 | 30 | 35 | 62 | 82 | 77 | 43 | 20 | 44 | 49 | 41 | 46 | 52 |
Emp - Wait for old / blind /children / pregnant ladies to cross the road | 31 | 44 | 68 | 29 | 35 | 65 | 82 | 78 | 41 | 21 | 44 | 51 | 41 | 48 | 49 |
Ep - Do not honk near hospitals or schools | 25 | 43 | 70 | 31 | 32 | 71 | 82 | 75 | 43 | 22 | 45 | 50 | 43 | 47 | 49 |
En - Switch off the car when stationery to save fuel and environment |
32 | 40 | 67 | 30 | 38 | 68 | 73 | 78 | 42 | 23 | 45 | 49 | 42 | 49 | 50 |
En - Ensure that my vehicle is not emitting too much smoke | 32 | 41 | 69 | 33 | 36 | 70 | 77 | 81 | 47 | 19 | 45 | 54 | 42 | 49 | 51 |
Ep - Use the indicator, pull over at the side while picking up or dropping | 34 | 41 | 68 | 37 | 37 | 64 | 72 | 78 | 47 | 22 | 46 | 51 | 43 | 49 | 52 |
Em - Give way to emergency vehicles like ambulance or fire truck |
31 | 38 | 69 | 36 | 41 | 68 | 86 | 79 | 41 | 24 | 46 | 52 | 45 | 48 | 50 |
Purple color data: Best Red color data: Worst
*Data in percentage
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About Ford in India
Established in 1995, Ford in India manufactures and exports automobiles and engines made at its integrated manufacturing facility in Chennai, Tamil Nadu and Sanand, Gujarat. Ford’s current range of award-winning products in India includes the Ford EcoSport, Ford Freestyle, Ford Figo, Ford Aspire, Ford Endeavour and Ford Mustang. Ford operations in India also include Global Business Services, with offices in Chennai, New Delhi, and Coimbatore. Registered as Ford Motor Pvt. Ltd. (FMPL) as a legal entity, Global Business Services provides innovative solutions to nearly every Ford locations around the world - in areas of Information Technology, Product Engineering, Finance and Accounting, Automotive Financing, Material, Planning & Logistics, Marketing Sales and Service, Analytics, and Purchasing. Ford currently employs more than 14,000 hard-working, dedicated men and women across its operations in India. For more information, visit www.india.ford.com
Contact: Kapil Sharma +91-9873078122 ksharma6@ford.com |
Nikhil Gulati +91-9810584415 gnikhil1@ford.com |