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Ford Cartesy Survey Highlights Greater Need for Traffic Rules Awareness to Make Roads Safer & Saner
11/02/21
  • The third edition of Ford Cartesy Survey analyses attitude & behaviour of road users & categorizes them in four distinct personality types: Oblivious, Assured, Pretentious & Idealist
  • Survey reveals lack of traffic rule awareness among Indian road users; only 6% of respondents scored more than 50% on questions simulating a driving license test
  • Every second commuter surveyed admitted to laxity in compliance with traffic rules, exercising enough caution in ensuring safety on road & lacking compassion to help others 
  • 58 percent of respondents admitted to distracted driving, including using mobile phones; 63 percent disregarded children’s safety & considered it OK to seat them in the front row 
  • Kolkata & Chennai boast the most ideal road users among six metro cities; two cities also scored the highest on three-tier Cartesy framework of Compliance, Caution & Compassion 

NEW DELHI, India, February 11, 2021: Ford India -- in its continuing efforts to encourage drivers to be courteous and respectful to others on road – today released the findings of its annual road safety survey.

In its third wave, the Ford Cartesy survey brings forth underlying triggers and barriers to ideal road behaviour and highlights the need for an extensive and holistic Road Safety Education program to lay the foundations for safer and saner road use.

Revelations from Ford Cartesy Survey highlight:

  • Lack of Knowledge About Traffic Rules: Most respondents with driving licence feigned ignorance of basic traffic rules. Only one in 10 respondents attributed the lack of knowledge about rules as a potential risk to road safety. In a 31-question simulation of traffic rules, less than a third (27%) scored over 40% and an abysmally low 6% of them got more than 50% answers right 

  • Mobile Phone A Real Distraction: While 1 in 3 respondents feel the traffic situation in their city varies between very bad to extremely bad, 97% think ‘Distracted Driving’ (due to use of the mobile phone) and 81% think ‘Aggressive Driving’ are the top causes of accidents in the country

  • Moment of Truth: On average, nearly half of the commuters admitted to not displaying ideal
    behaviour that adheres to Compliance, Caution, and Compassion. Distracted driving comes up as the most deviant behaviour to Compliance, with 58% respondents admitting to talking on the phone while driving, 63% finding it ok to seat their kids in the front row, and 58% drive even when they are feeling sleepy

  • Genuine Compassion Is Still A Long Way: 53% respondents confessed they don’t always make way for emergency vehicles like an ambulance or fire truck. While, 57% do not mind throwing eatables, empty wrappers and fruit peels on the road.

Looking through the prism of the 3-Pillar framework of Compliance, Caution and Compassion, Ford Cartesy Survey dug further into the deep ‘Attitudinal vs. Behavioural’ analysis of drivers and commuters, categorizing them in four personality types: 

  • The third edition of Ford Cartesy Survey analyses attitude & behaviour of road users & categorizes them in four distinct personality types: Oblivious, Assured, Pretentious & Idealist
  • Survey reveals lack of traffic rule awareness among Indian road users; only 6% of respondents scored more than 50% on questions simulating a driving license test
  • Every second commuter surveyed admitted to laxity in compliance with traffic rules, exercising enough caution in ensuring safety on road & lacking compassion to help others 
  • 58 percent of respondents admitted to distracted driving, including using mobile phones; 63 percent disregarded children’s safety & considered it OK to seat them in the front row 
  • Kolkata & Chennai boast the most ideal road users among six metro cities; two cities also scored the highest on three-tier Cartesy framework of Compliance, Caution & Compassion 

NEW DELHI, India, February 11, 2021: Ford India -- in its continuing efforts to encourage drivers to be courteous and respectful to others on road – today released the findings of its annual road safety survey.

In its third wave, the Ford Cartesy survey brings forth underlying triggers and barriers to ideal road behaviour and highlights the need for an extensive and holistic Road Safety Education program to lay the foundations for safer and saner road use.

Revelations from Ford Cartesy Survey highlight:

  • Lack of Knowledge About Traffic Rules: Most respondents with driving licence feigned ignorance of basic traffic rules. Only one in 10 respondents attributed the lack of knowledge about rules as a potential risk to road safety. In a 31-question simulation of traffic rules, less than a third (27%) scored over 40% and an abysmally low 6% of them got more than 50% answers right 

  • Mobile Phone A Real Distraction: While 1 in 3 respondents feel the traffic situation in their city varies between very bad to extremely bad, 97% think ‘Distracted Driving’ (due to use of the mobile phone) and 81% think ‘Aggressive Driving’ are the top causes of accidents in the country

  • Moment of Truth: On average, nearly half of the commuters admitted to not displaying ideal behaviour that adheres to Compliance, Caution, and Compassion. Distracted driving comes up as the most deviant behaviour to Compliance, with 58% respondents admitting to talking on the phone while driving, 63% finding it ok to seat their kids in the front row, and 58% drive even when they are feeling sleepy

  • Genuine Compassion Is Still A Long Way: 53% respondents confessed they don’t always make way for emergency vehicles like an ambulance or fire truck. While, 57% do not mind throwing eatables, empty wrappers and fruit peels on the road.

Looking through the prism of the 3-Pillar framework of Compliance, Caution and Compassion, Ford Cartesy Survey dug further into the deep ‘Attitudinal vs. Behavioural’ analysis of drivers and commuters, categorizing them in four personality types: 


The Ford Cartesy Road Safety Survey highlights:

  • Need more ‘Idealists’ on roads: Attitudinal stereotypes influence city performance on Cartesy. Cities with a greater proportion of ‘The Oblivious’ have the lowest Cartesy scores. Majority of drivers, about 40%, surveyed can be characterized as ‘The Oblivious’, followed by ‘The Assured’ at 27%, ‘The Pretentious’ at 25%, and ‘The Idealists’ make up for just 8%

Of the six major metros, Kolkata and Chennai took lead on all Cartesy scores with the highest proportion of Idealists – 22% and 20% respectively. Delhi and Bangalore showed a lot of room for improvement with the highest proportion of Oblivious – 49% and 62% respectively.

Mumbai and Hyderabad acquired third and fourth positions respectively with 21% each of the Oblivious. Attitudinal stereotypes influence city performance on Cartesy. Cities with a greater proportion of ‘The Oblivious’ have the lowest Cartesy scores.

“At Ford, we not only offer enhanced safety in our vehicles but believe that small changes we make in our attitude and behaviour go a long way in ensuring that our roads become safer,” said Vinay Raina, executive director – Marketing, Sales & Service at Ford India. “The Ford Cartesy survey in its third year is not a critique of users, road infrastructure or enforcement authorities but highlights how ‘mindfulness’ demonstrated by every single citizen can help makes roads a safer and saner place.”

Ford India’s Cartesy Campaign aims to encourage drivers to be courteous behind the wheels while highlighting behavioural issues that impact safe driving in India.

In this edition of the survey, a total of 1,561 interviews were conducted across 6 metro cities – Delhi, Mumbai, Bangalore, Kolkata, Chennai, and Hyderabad. Each city was divided into five zones (East, West, North, South and Central) and respondents were interviewed from each zone to ensure a fair representation across a city. 78% of the respondents were males and remaining females.

Detailed findings of the Ford Cartesy Survey:


The Ford Cartesy Road Safety Survey highlights:

  • Need more ‘Idealists’ on roads: Attitudinal stereotypes influence city performance on Cartesy. Cities with a greater proportion of ‘The Oblivious’ have the lowest Cartesy scores. Majority of drivers, about 40%, surveyed can be characterized as ‘The Oblivious’, followed by ‘The Assured’ at 27%, ‘The Pretentious’ at 25%, and ‘The Idealists’ make up for just 8%

Of the six major metros, Kolkata and Chennai took lead on all Cartesy scores with the highest proportion of Idealists – 22% and 20% respectively. Delhi and Bangalore showed a lot of room for improvement with the highest proportion of Oblivious – 49% and 62% respectively.

Mumbai and Hyderabad acquired third and fourth positions respectively with 21% each of the Oblivious. Attitudinal stereotypes influence city performance on Cartesy. Cities with a greater proportion of ‘The Oblivious’ have the lowest Cartesy scores.

“At Ford, we not only offer enhanced safety in our vehicles but believe that small changes we make in our attitude and behaviour go a long way in ensuring that our roads become safer,” said Vinay Raina, executive director – Marketing, Sales & Service at Ford India. “The Ford Cartesy survey in its third year is not a critique of users, road infrastructure or enforcement authorities but highlights how ‘mindfulness’ demonstrated by every single citizen can help makes roads a safer and saner place.”

Ford India’s Cartesy Campaign aims to encourage drivers to be courteous behind the wheels while highlighting behavioural issues that impact safe driving in India.

In this edition of the survey, a total of 1,561 interviews were conducted across 6 metro cities – Delhi, Mumbai, Bangalore, Kolkata, Chennai, and Hyderabad. Each city was divided into five zones (East, West, North, South and Central) and respondents were interviewed from each zone to ensure a fair representation across a city. 78% of the respondents were males and remaining females.

Detailed findings of the Ford Cartesy Survey:


COMPLIANCE

Questions Del Mum Chen Balr Hyd Kol Idealist Pretentious Assured Oblivious Male Fem 22-34
Yrs
35-44 Yrs 45+ Yrs
R – Do not talk on the phone 53 44 42 48 34 30 82 87 34 20 43 63 45 41 48
S - Do not drive on the wrong side 49 43 45 52 37 35 90 85 29 19 45 63 46 41 42
D – Use dipper at night 29 45 55 32 33 71 62 81 41 20 42 55 40 46 49
R - Do not drive under influence 54 48 45 45 47 38 95 84 42 21 47 67 51 44 44
P - Stop before Stop line 27 51 61 29 37 69 70 79 44 21 44 55 39 50 53
D - Follow road signs 25 44 67 36 35 69 88 77 38 24 44 53 44 45 51
P - Carry required documents 29 46 63 34 39 70 76 79 44 23 45 54 44 47 53
R - Do not drive rash 61 49 43 49 41 41 95 84 41 29 49 58 51 44 45
D - Use indicator while changing lanes 28 47 65 35 38 72 82 81 44 22 45 57 45 47 53
S - Wear Seat Belts in front row 29 43 74 35 43 66 92 77 44 25 46 56 44 49 55
S - Comply by traffic lights 32 40 69 36 41 72 89 77 50 21 46 57 44 53 51
P – Only Park at authorized parking 30 44 66 37 43 74 78 85 49 21 47 56 44 50 55
D - Drive in the correct lane 34 52 69 33 35 70 89 80 44 25 48 55 46 47 57

COMPLIANCE

Questions Del Mum Chen Balr Hyd Kol Idealist Pretentious Assured Oblivious Male Fem 22-34
Yrs
35-44 Yrs 45+ Yrs
R – Do not talk on the phone 53 44 42 48 34 30 82 87 34 20 43 63 45 41 48
S - Do not drive on the wrong side 49 43 45 52 37 35 90 85 29 19 45 63 46 41 42
D – Use dipper at night 29 45 55 32 33 71 62 81 41 20 42 55 40 46 49
R - Do not drive under influence 54 48 45 45 47 38 95 84 42 21 47 67 51 44 44
P - Stop before Stop line 27 51 61 29 37 69 70 79 44 21 44 55 39 50 53
D - Follow road signs 25 44 67 36 35 69 88 77 38 24 44 53 44 45 51
P - Carry required documents 29 46 63 34 39 70 76 79 44 23 45 54 44 47 53
R - Do not drive rash 61 49 43 49 41 41 95 84 41 29 49 58 51 44 45
D - Use indicator while changing lanes 28 47 65 35 38 72 82 81 44 22 45 57 45 47 53
S - Wear Seat Belts in front row 29 43 74 35 43 66 92 77 44 25 46 56 44 49 55
S - Comply by traffic lights 32 40 69 36 41 72 89 77 50 21 46 57 44 53 51
P – Only Park at authorized parking 30 44 66 37 43 74 78 85 49 21 47 56 44 50 55
D - Drive in the correct lane 34 52 69 33 35 70 89 80 44 25 48 55 46 47 57

 

CAUTION

Questions Del Mum Chen Balr Hyd Kol Idealist Pretentious Assured Oblivious Male Fem 22-34 Yrs 35-44 Yrs 45+ Yrs
A – Do not have kids sit in front row of the car 50 46 33 50 32 15 66 8 29 18 39 32 41 38 32
A - Don’t multitask while driving 20 33 59 27 33 67 76 73 38 14 38 49 38 40 45
A - Avoid driving if feeling sleepy 26 36 56 32 37 61 49 77 38 20 39 50 38 43 45
T - Overtake from right 29 36 56 32 33 62 59 75 42 17 41 46 37 41 50
R - Careful  when I see 'baby on board’ car sign 24 33 63 30 35 69 66 77 41 17 41 49 41 41 47
A - Don’t lose my cool while driving 30 36 61 30 32 67 66 72 45 18 41 49 39 45 46
T - Don’t abandon
vehicle in public places
29 39 64 25 32 67 73 74 41 19 40 53 40 43 48
R - Drive slowly in populated areas 27 36 65 34 35 63 81 74 41 18 42 49 43 42 47
C - Ensure defoggers are working 31 33 64 30 35 68 73 76 42 19 42 51 41 42 50
T- Don’t stop abruptly on the road 28 37 62 33 37 66 69 73 48 18 42 52 42 45 46
C - Check mirror settings before driving 28 37 66 32 35 65 73 77 40 20 43 49 41 46 45
C- Switch off engine while refuelling 29 38 65 33 33 66 79 78 42 18 42 52 40 45 50
A - Don’t take my eyes off while driving 28 40 68 31 35 63 82 73 44 19 42 54 43 43 49
C – Service my car at authorized
service station  and use genuine spare parts
29 40 66 29 36 66 84 74 43 19 43 50 42 46 47
C - Immediately address issues 28 40 68 29 34 67 79 78 42 19 43 50 42 46 48
R - Careful when I see a ‘Learner’ sign on a car 30 42 65 32 32 67 75 77 43 18 43 50 39 47 50
R - Careful during rainy season to avoid skidding 27 40 70 31 38 62 77 79 42 19 44 48 40 47 50
T - Drive on low beam in city roads 33 40 63 32 35 69 72 79 48 18 44 51 41 47 51
A - Use child locks when driving with kids 30 37 74 30 40 63 76 79 42 21 44 51 45 45 48
T - Maintain safe
distance from vehicle
ahead
25 40 71 32 34 71 77 78 44 21 44 53 43 47 50
T- Careful when I open car door 29 39 71 37 35 68 86 78 44 21 45 55 44 49 50


CAUTION

Questions Del Mum Chen Balr Hyd Kol Idealist Pretentious Assured Oblivious Male Fem 22-34 Yrs 35-44 Yrs 45+ Yrs
A – Do not have kids sit in front row of the car 50 46 33 50 32 15 66 8 29 18 39 32 41 38 32
A - Don’t multitask while driving 20 33 59 27 33 67 76 73 38 14 38 49 38 40 45
A - Avoid driving if feeling sleepy 26 36 56 32 37 61 49 77 38 20 39 50 38 43 45
T - Overtake from right 29 36 56 32 33 62 59 75 42 17 41 46 37 41 50
R - Careful  when I see 'baby on board’ car sign 24 33 63 30 35 69 66 77 41 17 41 49 41 41 47
A - Don’t lose my cool while driving 30 36 61 30 32 67 66 72 45 18 41 49 39 45 46
T - Don’t abandon
vehicle in public places
29 39 64 25 32 67 73 74 41 19 40 53 40 43 48
R - Drive slowly in populated areas 27 36 65 34 35 63 81 74 41 18 42 49 43 42 47
C - Ensure defoggers are working 31 33 64 30 35 68 73 76 42 19 42 51 41 42 50
T- Don’t stop abruptly on the road 28 37 62 33 37 66 69 73 48 18 42 52 42 45 46
C - Check mirror settings before driving 28 37 66 32 35 65 73 77 40 20 43 49 41 46 45
C- Switch off engine while refuelling 29 38 65 33 33 66 79 78 42 18 42 52 40 45 50
A - Don’t take my eyes off while driving 28 40 68 31 35 63 82 73 44 19 42 54 43 43 49
C – Service my car at authorized
service station  and use genuine spare parts
29 40 66 29 36 66 84 74 43 19 43 50 42 46 47
C - Immediately address issues 28 40 68 29 34 67 79 78 42 19 43 50 42 46 48
R - Careful when I see a ‘Learner’ sign on a car 30 42 65 32 32 67 75 77 43 18 43 50 39 47 50
R - Careful during rainy season to avoid skidding 27 40 70 31 38 62 77 79 42 19 44 48 40 47 50
T - Drive on low beam in city roads 33 40 63 32 35 69 72 79 48 18 44 51 41 47 51
A - Use child locks when driving with kids 30 37 74 30 40 63 76 79 42 21 44 51 45 45 48
T - Maintain safe
distance from vehicle
ahead
25 40 71 32 34 71 77 78 44 21 44 53 43 47 50
T- Careful when I open car door 29 39 71 37 35 68 86 78 44 21 45 55 44 49 50


COMPASSION

Questions Del Mum Chen Balr Hyd Kol Idealist Pretentious Assured Oblivious Male Fem 22-34 Yrs 35-44 Yrs 45+ Yrs
En – Prefer carpools to go to work 30 36 54 32 30 55 31 75 38 21 38 46 36 39 46
C - Wait patiently if someone is
blocking the way while struggling to take a U-turn
25 39 62 28 35 63 69 76 40 18 40 51 37 46 46
En - Do not throw eatables, empty wrappers, pealed fruits on the road 25 37 67 30 38 60 62 78 42 18 42 49 39 44 48
Em - Help an accident victim 31 36 67 25 35 66 82 74 41 19 42 50 42 46 44
C - Get out of my car and navigate the
traffic if there is an unmanned signal that is not working
30 39 65 34 33 63 69 77 42 20 43 49 39 45 50
Em - Help someone with a vehicle breakdown 28 40 70 27 39 59 69 79 40 20 43 49 40 45 50
C - Wait patiently for my turn if the signal is not working 27 42 68 29 37 63 77 76 40 21 43 50 42 45 49
Ep - Give up my parking space for an elderly/
female driver
32 35 66 30 37 69 74 76 41 22 43 51 40 47 49
Em - Help someone if the car is stuck in the middle of the road 27 40 69 26 37 69 74 78 42 20 44 48 38 48 51
Ep- Careful notto block another vehicle while parking 29 39 66 30 34 70 76 78 41 20 44 49 43 45 49
Emp - Slow down near hospitals or schools 25 44 71 31 36 63 80 77 41 20 44 49 42 47 48
C- Alert the nearest traffic
officer if I see someone driving rash or under influence
30 39 69 31 37 66 79 76 45 19 43 54 45 45 47
Ep – On a rainy day, am careful not to
splash water on pedestrians or two wheelers
29 44 71 30 35 62 82 77 43 20 44 49 41 46 52
Emp - Wait for old / blind /children / pregnant ladies to cross the road 31 44 68 29 35 65 82 78 41 21 44 51 41 48 49
Ep - Do not honk near hospitals or schools 25 43 70 31 32 71 82 75 43 22 45 50 43 47 49
En - Switch off the car when
stationery to save fuel and environment
32 40 67 30 38 68 73 78 42 23 45 49 42 49 50
En - Ensure that my vehicle is not emitting too much smoke 32 41 69 33 36 70 77 81 47 19 45 54 42 49 51
Ep - Use the indicator, pull over at the side while picking up or dropping 34 41 68 37 37 64 72 78 47 22 46 51 43 49 52
Em - Give way to
emergency vehicles like ambulance or fire truck
31 38 69 36 41 68 86 79 41 24 46 52 45 48 50

Purple color data: Best         Red color data: Worst
*Data in percentage


COMPASSION

Questions Del Mum Chen Balr Hyd Kol Idealist Pretentious Assured Oblivious Male Fem 22-34 Yrs 35-44 Yrs 45+ Yrs
En – Prefer carpools to go to work 30 36 54 32 30 55 31 75 38 21 38 46 36 39 46
C - Wait patiently if someone is
blocking the way while struggling to take a U-turn
25 39 62 28 35 63 69 76 40 18 40 51 37 46 46
En - Do not throw eatables, empty wrappers, pealed fruits on the road 25 37 67 30 38 60 62 78 42 18 42 49 39 44 48
Em - Help an accident victim 31 36 67 25 35 66 82 74 41 19 42 50 42 46 44
C - Get out of my car and navigate the
traffic if there is an unmanned signal that is not working
30 39 65 34 33 63 69 77 42 20 43 49 39 45 50
Em - Help someone with a vehicle breakdown 28 40 70 27 39 59 69 79 40 20 43 49 40 45 50
C - Wait patiently for my turn if the signal is not working 27 42 68 29 37 63 77 76 40 21 43 50 42 45 49
Ep - Give up my parking space for an elderly/
female driver
32 35 66 30 37 69 74 76 41 22 43 51 40 47 49
Em - Help someone if the car is stuck in the middle of the road 27 40 69 26 37 69 74 78 42 20 44 48 38 48 51
Ep- Careful notto block another vehicle while parking 29 39 66 30 34 70 76 78 41 20 44 49 43 45 49
Emp - Slow down near hospitals or schools 25 44 71 31 36 63 80 77 41 20 44 49 42 47 48
C- Alert the nearest traffic
officer if I see someone driving rash or under influence
30 39 69 31 37 66 79 76 45 19 43 54 45 45 47
Ep – On a rainy day, am careful not to
splash water on pedestrians or two wheelers
29 44 71 30 35 62 82 77 43 20 44 49 41 46 52
Emp - Wait for old / blind /children / pregnant ladies to cross the road 31 44 68 29 35 65 82 78 41 21 44 51 41 48 49
Ep - Do not honk near hospitals or schools 25 43 70 31 32 71 82 75 43 22 45 50 43 47 49
En - Switch off the car when
stationery to save fuel and environment
32 40 67 30 38 68 73 78 42 23 45 49 42 49 50
En - Ensure that my vehicle is not emitting too much smoke 32 41 69 33 36 70 77 81 47 19 45 54 42 49 51
Ep - Use the indicator, pull over at the side while picking up or dropping 34 41 68 37 37 64 72 78 47 22 46 51 43 49 52
Em - Give way to
emergency vehicles like ambulance or fire truck
31 38 69 36 41 68 86 79 41 24 46 52 45 48 50

Purple color data: Best         Red color data: Worst
*Data in percentage

# # #

About Ford in India
Established in 1995, Ford in India manufactures and exports automobiles and engines made at its integrated manufacturing facility in Chennai, Tamil Nadu and Sanand, Gujarat. Ford’s current range of award-winning products in India includes the Ford EcoSport, Ford Freestyle, Ford Figo, Ford Aspire, Ford Endeavour and Ford Mustang. Ford operations in India also include Global Business Services, with offices in Chennai, New Delhi, and Coimbatore. Registered as Ford Motor Pvt. Ltd. (FMPL) as a legal entity, Global Business Services provides innovative solutions to nearly every Ford locations around the world - in areas of Information Technology, Product Engineering, Finance and Accounting, Automotive Financing, Material, Planning & Logistics, Marketing Sales and Service, Analytics, and Purchasing. Ford currently employs more than 14,000 hard-working, dedicated men and women across its operations in India. For more information, visit www.india.ford.com

Contact:
Kapil Sharma
+91-9873078122
ksharma6@ford.com

Nikhil Gulati
+91-9810584415
gnikhil1@ford.com

# # #

About Ford in India
Established in 1995, Ford in India manufactures and exports automobiles and engines made at its integrated manufacturing facility in Chennai, Tamil Nadu and Sanand, Gujarat. Ford’s current range of award-winning products in India includes the Ford EcoSport, Ford Freestyle, Ford Figo, Ford Aspire, Ford Endeavour and Ford Mustang. Ford operations in India also include Global Business Services, with offices in Chennai, New Delhi, and Coimbatore. Registered as Ford Motor Pvt. Ltd. (FMPL) as a legal entity, Global Business Services provides innovative solutions to nearly every Ford locations around the world - in areas of Information Technology, Product Engineering, Finance and Accounting, Automotive Financing, Material, Planning & Logistics, Marketing Sales and Service, Analytics, and Purchasing. Ford currently employs more than 14,000 hard-working, dedicated men and women across its operations in India. For more information, visit www.india.ford.com

Contact:
Kapil Sharma
+91-9873078122
ksharma6@ford.com

Nikhil Gulati
+91-9810584415
gnikhil1@ford.com