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Ford Enhances Power of Choice; Adds New Value-for-Money Automatic Variants to Figo Lineup
22/07/21
  • New Figo Automatic(AT) to be powered by fuel-efficient and fun-to-drive 1.2L TiVCT petrol engine, delivering segment-best 96PS power
  • Priced at INR 7.75Lakh for Titanium & INR 8.20Lakh for Titanium+ respectively, the new Figo AT is paired to a six-speed torque converter automatic transmission
  • New Figo AT offers the perfect combination of performance, refinement and drivability with the Sports Mode and SelectShift features
  • New Figo AT to continue delivering greater safety, convenience and connectivity with Six Airbags, Traction Control System(TCS), Hill Launch Assist(HLA) & FordPass

NEW DELHI, India, July 22,2021: Reinforcing its commitment to customers, Ford India today introduced two automatic variants of its flagship hatchback Figo.

Available in Titanium and Titanium+ trims at an introductory price of INR 7.75Lakh & INR 8.20Lakh respectively, the new Figo AT offers segment-best six-speed, torque converter automatic transmission that is paired to Bharat Stage 6 compliant three-cylinder 1.2L petrol engine.

The new variants, with a greater value for money, continue to be a performance leader in the compact car segment, delivering 96PS of power and 119Nm of peak torque.

“Ford is committed to serving customers in India and is proud to introduce the world-class automatic technology for customers in the mass-market segment,” said Vinay Raina, executive director for Marketing, Sales & Service at Ford India. “With a proven legacy of outstanding performance, unmatched safety, superior technology and segment-best connectivity, we are confident that new Figo AT will be an automatic choice for several new buyers who don’t believe in look-alike automatics like AMT.”

The Ford Figo AT offers a perfect combination of performance, refinement and drivability with the new Sport Mode and SelectShift features on the six-speed automatic transmission.

In Sport Mode, the transmission will select the optimum gear with shifts happening faster for more responsive driving delivering the best performance. While the SelectShift feature will enable the driver to change gears manually using a toggle switch on the gearshift lever.

Delivering more choice and enhanced value, Figo AT offers several industry-best features i.e:

  • Rain-sensing wipers, electrochromic IRVM for greater convenience
  • 7” capacitive touchscreen infotainment system for superior connectivity
  • Side & curtain airbags, standard dual front airbags, traction control system, electronic stability control and hill launch assist among other features as superior safety

Available in 5 exciting colours of Diamond White, Ruby Red, Moondust Silver, Smoke Grey and White Gold, the new Ford Figo will also be the only automatic hatchback to offer a globally renowned mobility and connectivity solution FordPassTM at no additional cost. Ford Figo AT owners will perform several vehicle operations --like starting, stopping, locking or unlocking a vehicle–remotely, via the FordPassTM app.

The Ford Figo has a benchmark in value of ownership with a 3-year or 100,000 KM standard warranty, longer service intervals of 10,000 KM, compared to 5,000 KM for most other competing models.

Ford Figo owners spend as low as INR 1,313 for scheduled service in the first year while the 100,000-KM or 10-year service is surprisingly affordable at just INR 4,097.

Prioritizing the health and convenience of consumers during the ongoing pandemic, the company is accepting bookings for new Figo AT via a dedicated online portal, www.booking.india.ford.com.The online booking portal allows buyers to select, book and avail of doorstep delivery of their new Figo AT, from the comfort of their homes.

Customers booking their Ford cars online will get real-time assistance from a booking partner, available six days a week from 9:30 AM to 6:30 PM.

The new booking portal is an extension of the company’s recently announced Dial-A-Ford initiative that enables customers to avail themselves of a host of services via a toll-free number 1800-419-3000.

###

About Ford in India
Established in 1995, Ford in India manufactures and exports automobiles and engines made at its integrated manufacturing facility in Chennai, Tamil Nadu and Sanand, Gujarat. Ford’s current range of award-winning products in India includes the Ford EcoSport, Ford Freestyle, Ford Figo, Ford Aspire, Ford Endeavour and Ford Mustang. Ford operations in India also include Global Business Services, with offices in Chennai, New Delhi, and Coimbatore. Registered as Ford Motor Pvt. Ltd. (FMPL) as a legal entity, Global Business Services provides innovative solutions to nearly every Ford locations around the world --in areas of Information Technology, Product Engineering, Finance and Accounting, Automotive Financing, Material, Planning & Logistics, Marketing Sales and Service, Analytics, and Purchasing. Ford currently employs more than 14,000 hard-working, dedicated men and women across its operations in India. For more information, visit www.india.ford.com.

Contacts:
Kapil Sharma                                                          Madhulika Singh
+91-9873078122                                                   +91-999967345
ksharma6@ford.com                                          msing1422@ford.com

  • New Figo Automatic(AT) to be powered by fuel-efficient and fun-to-drive 1.2L TiVCT petrol engine, delivering segment-best 96PS power
  • Priced at INR 7.75Lakh for Titanium & INR 8.20Lakh for Titanium+ respectively, the new Figo AT is paired to a six-speed torque converter automatic transmission
  • New Figo AT offers the perfect combination of performance, refinement and drivability with the Sports Mode and SelectShift features
  • New Figo AT to continue delivering greater safety, convenience and connectivity with Six Airbags, Traction Control System(TCS), Hill Launch Assist(HLA) & FordPass

NEW DELHI, India, July 22,2021: Reinforcing its commitment to customers, Ford India today introduced two automatic variants of its flagship hatchback Figo.

Available in Titanium and Titanium+ trims at an introductory price of INR 7.75Lakh & INR 8.20Lakh respectively, the new Figo AT offers segment-best six-speed, torque converter automatic transmission that is paired to Bharat Stage 6 compliant three-cylinder 1.2L petrol engine.

The new variants, with a greater value for money, continue to be a performance leader in the compact car segment, delivering 96PS of power and 119Nm of peak torque.

“Ford is committed to serving customers in India and is proud to introduce the world-class automatic technology for customers in the mass-market segment,” said Vinay Raina, executive director for Marketing, Sales & Service at Ford India. “With a proven legacy of outstanding performance, unmatched safety, superior technology and segment-best connectivity, we are confident that new Figo AT will be an automatic choice for several new buyers who don’t believe in look-alike automatics like AMT.”

The Ford Figo AT offers a perfect combination of performance, refinement and drivability with the new Sport Mode and SelectShift features on the six-speed automatic transmission.

In Sport Mode, the transmission will select the optimum gear with shifts happening faster for more responsive driving delivering the best performance. While the SelectShift feature will enable the driver to change gears manually using a toggle switch on the gearshift lever.

Delivering more choice and enhanced value, Figo AT offers several industry-best features i.e:

  • Rain-sensing wipers, electrochromic IRVM for greater convenience
  • 7” capacitive touchscreen infotainment system for superior connectivity
  • Side & curtain airbags, standard dual front airbags, traction control system, electronic stability control and hill launch assist among other features as superior safety

Available in 5 exciting colours of Diamond White, Ruby Red, Moondust Silver, Smoke Grey and White Gold, the new Ford Figo will also be the only automatic hatchback to offer a globally renowned mobility and connectivity solution FordPassTM at no additional cost. Ford Figo AT owners will perform several vehicle operations --like starting, stopping, locking or unlocking a vehicle–remotely, via the FordPassTM app.

The Ford Figo has a benchmark in value of ownership with a 3-year or 100,000 KM standard warranty, longer service intervals of 10,000 KM, compared to 5,000 KM for most other competing models.

Ford Figo owners spend as low as INR 1,313 for scheduled service in the first year while the 100,000-KM or 10-year service is surprisingly affordable at just INR 4,097.

Prioritizing the health and convenience of consumers during the ongoing pandemic, the company is accepting bookings for new Figo AT via a dedicated online portal, www.booking.india.ford.com.The online booking portal allows buyers to select, book and avail of doorstep delivery of their new Figo AT, from the comfort of their homes.

Customers booking their Ford cars online will get real-time assistance from a booking partner, available six days a week from 9:30 AM to 6:30 PM.

The new booking portal is an extension of the company’s recently announced Dial-A-Ford initiative that enables customers to avail themselves of a host of services via a toll-free number 1800-419-3000.

###

About Ford in India
Established in 1995, Ford in India manufactures and exports automobiles and engines made at its integrated manufacturing facility in Chennai, Tamil Nadu and Sanand, Gujarat. Ford’s current range of award-winning products in India includes the Ford EcoSport, Ford Freestyle, Ford Figo, Ford Aspire, Ford Endeavour and Ford Mustang. Ford operations in India also include Global Business Services, with offices in Chennai, New Delhi, and Coimbatore. Registered as Ford Motor Pvt. Ltd. (FMPL) as a legal entity, Global Business Services provides innovative solutions to nearly every Ford locations around the world --in areas of Information Technology, Product Engineering, Finance and Accounting, Automotive Financing, Material, Planning & Logistics, Marketing Sales and Service, Analytics, and Purchasing. Ford currently employs more than 14,000 hard-working, dedicated men and women across its operations in India. For more information, visit www.india.ford.com.

Contacts:
Kapil Sharma
+91-9873078122
ksharma6@ford.com

Madhulika Singh
+91-999967345
msing1422@ford.com