Global Data Insights & Analytics team

In India, Ford's journey in analytics began over 15 years ago with a small team dedicated to Ford Credit. Today, the Global Data Insights and Analytics (GDI&A) team, boasting over 1,000 members, delivers approximately 40% of Ford Motor Company's analytics work. GDI&A is committed to providing relevant, data-driven platforms and solutions across the enterprise, built upon a robust data and platform foundation. The India team supports all product groups of GDI&A in achieving its mission, including Industrial Systems Analytics, Credit Analytics, Marketing & Enterprise Analytics, Sales & Services Data and Analytics, Artificial Intelligence Advancement Center, and Data Platforms & Engineering. GDI&A India has garnered numerous Patents and prestigious awards like, Henry Ford Technology Awards for its pioneering analytics projects.

GDIA Vision

We aspire to navigate Ford Motor Company through the disruptiveness of the information age, harnessing the power of data and artificial intelligence to realize the enterprise’s known goals, reveal hidden opportunities, and achieve data superiority.

GDIA Mission

To professionally deliver relevant, data-driven platforms and solutions across the enterprise built on a superior data factory foundation.

GDIA Identity

GDI&A owns the data and analytics ecosystem on behalf of and in partnership with the enterprise. We enable data and analytics at scale for our customers to build upon and deliver analytical products that our customers use and value.

GDI&A is leveraging the power of AI and data analytics to revolutionize Ford’s operations, from vehicle design and manufacturing to sales, finance, and customer service. Advanced tools and platforms provide crucial insights across the entire enterprise, driving proactive, data-based decision-making. Ultimately, this data-driven approach aims to enhance the customer experience and drive Ford's future success.